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The differences between senior research managers and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior research manager and a marketing representative. Additionally, a senior research manager has an average salary of $104,701, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a senior research manager include project management, data collection and powerpoint. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Senior Research Manager | Marketing Representative | |
| Yearly salary | $104,701 | $47,376 |
| Hourly rate | $50.34 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 50,561 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior research manager is an executive professional who manages the integration of internal and external information sources to deliver exceptional insights to clients and contribute to the development of a company's strategic research framework. Senior research managers are required to demonstrate extensive knowledge of products and services so that they can identify and propose potential opportunities with existing and new clients. They must supervise a team to ensure flawless execution of all market research projects from design to delivery. Senior research managers must also mentor staff to build client understanding across all disciplines.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Senior research managers and marketing representatives have different pay scales, as shown below.
| Senior Research Manager | Marketing Representative | |
| Average salary | $104,701 | $47,376 |
| Salary range | Between $66,000 And $164,000 | Between $28,000 And $77,000 |
| Highest paying City | Olympia, WA | New York, NY |
| Highest paying state | Washington | Washington |
| Best paying company | Macerich | Amazon |
| Best paying industry | Finance | Finance |
There are a few differences between a senior research manager and a marketing representative in terms of educational background:
| Senior Research Manager | Marketing Representative | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 68% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior research managers' and marketing representatives' demographics:
| Senior Research Manager | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.9% Female, 49.1% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |