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Senior research manager vs marketing representative

The differences between senior research managers and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior research manager and a marketing representative. Additionally, a senior research manager has an average salary of $104,701, which is higher than the $47,376 average annual salary of a marketing representative.

The top three skills for a senior research manager include project management, data collection and powerpoint. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.

Senior research manager vs marketing representative overview

Senior Research ManagerMarketing Representative
Yearly salary$104,701$47,376
Hourly rate$50.34$22.78
Growth rate19%19%
Number of jobs50,561217,886
Job satisfaction--
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 68%
Average age3737
Years of experience66

What does a senior research manager do?

A senior research manager is an executive professional who manages the integration of internal and external information sources to deliver exceptional insights to clients and contribute to the development of a company's strategic research framework. Senior research managers are required to demonstrate extensive knowledge of products and services so that they can identify and propose potential opportunities with existing and new clients. They must supervise a team to ensure flawless execution of all market research projects from design to delivery. Senior research managers must also mentor staff to build client understanding across all disciplines.

What does a marketing representative do?

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

Senior research manager vs marketing representative salary

Senior research managers and marketing representatives have different pay scales, as shown below.

Senior Research ManagerMarketing Representative
Average salary$104,701$47,376
Salary rangeBetween $66,000 And $164,000Between $28,000 And $77,000
Highest paying CityOlympia, WANew York, NY
Highest paying stateWashingtonWashington
Best paying companyMacerichAmazon
Best paying industryFinanceFinance

Differences between senior research manager and marketing representative education

There are a few differences between a senior research manager and a marketing representative in terms of educational background:

Senior Research ManagerMarketing Representative
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 68%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior research manager vs marketing representative demographics

Here are the differences between senior research managers' and marketing representatives' demographics:

Senior Research ManagerMarketing Representative
Average age3737
Gender ratioMale, 50.9% Female, 49.1%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between senior research manager and marketing representative duties and responsibilities

Senior research manager example responsibilities.

  • Lead a team of researchers in data visualization, gamification, and medication adherence.
  • Lead a team of three, including one direct report, for distributing daily Nielsen ratings results.
  • Achieve high quality deliverables evident by sponsor company feedback, FDA deliverables and balance budgets, scope and timely delivery.
  • Manage all top and regional accounts, ensuring all multi-asset classes of research are included and building relationships for the future.
  • Manage SAS programming staff, participate in hardware/software specifications and acquisition
  • Manage research department employees and resources, operational budget preparation and oversight.
  • Show more

Marketing representative example responsibilities.

  • Manage the overall voice/presence on Facebook and provide content into social applications as needed.
  • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
  • Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
  • Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
  • Review payroll entries for accuracy and resolve issues if need.
  • Perform layout of classify section in InDesign each month and assist editorial department with proofing.
  • Show more

Senior research manager vs marketing representative skills

Common senior research manager skills
  • Project Management, 11%
  • Data Collection, 6%
  • PowerPoint, 5%
  • Research Studies, 5%
  • FDA, 4%
  • Data Analysis, 3%
Common marketing representative skills
  • Product Knowledge, 19%
  • Customer Service, 14%
  • Sales Presentations, 5%
  • Life Insurance, 4%
  • PowerPoint, 4%
  • Business Development, 4%

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