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The differences between senior technical product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior technical product manager and a brand manager. Additionally, a senior technical product manager has an average salary of $132,810, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a senior technical product manager include product management, technical product and product vision. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Senior Technical Product Manager | Brand Manager | |
| Yearly salary | $132,810 | $97,789 |
| Hourly rate | $63.85 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 188,496 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior technical product manager is in charge of spearheading the development of product roadmaps and devising strategies to optimize a company's manufacturing processes. They typically assess existing systems and perform maintenance checks, set goals and budgets, utilize the feedback from consumers to improve products, and ensure that all operations are within schedules. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Senior technical product managers and brand managers have different pay scales, as shown below.
| Senior Technical Product Manager | Brand Manager | |
| Average salary | $132,810 | $97,789 |
| Salary range | Between $97,000 And $180,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | The Citadel | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a senior technical product manager and a brand manager in terms of educational background:
| Senior Technical Product Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior technical product managers' and brand managers' demographics:
| Senior Technical Product Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 75.3% Female, 24.7% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |