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Shop manager vs sales associate/manager

The differences between shop managers and sales associate/managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a shop manager and a sales associate/manager. Additionally, a sales associate/manager has an average salary of $41,412, which is higher than the $36,580 average annual salary of a shop manager.

The top three skills for a shop manager include customer service, taking care and work ethic. The most important skills for a sales associate/manager are customer service, sales floor, and strong customer service.

Shop manager vs sales associate/manager overview

Shop ManagerSales Associate/Manager
Yearly salary$36,580$41,412
Hourly rate$17.59$19.91
Growth rate-5%
Number of jobs83,627318,977
Job satisfaction5-
Most common degreeBachelor's Degree, 38%Bachelor's Degree, 44%
Average age4343
Years of experience66

What does a shop manager do?

As the name entails, shop managers manage an establishment's day-to-day operations, ensuring it runs effectively and smoothly. Their responsibilities include making business strategies, developing promotional materials, and ensuring that sales teams are motivated. As the shop manager, you will also oversee the store's organizational and operational standards, undertake administrative tasks, and monitor inventory levels. The requirements to become a store manager include having a high school diploma, at least three years of work experience in the retail industry, and leadership skills.

What does a sales associate/manager do?

As the name entails, sales associates or associate managers are responsible for helping the store manager organize and run the retail stores. Their roles and responsibilities include ensuring that the store's goals are met by the sales team, hiring and training sales staff, and monitoring inventory. They are also expected to analyze consumer behavior, look for competitive products in the market, and communicate and evaluate clients' needs. To be qualified for this position, you should have experience as an assistant manager, organizational and leadership skills, and proficiency in MS Office.

Shop manager vs sales associate/manager salary

Shop managers and sales associate/managers have different pay scales, as shown below.

Shop ManagerSales Associate/Manager
Average salary$36,580$41,412
Salary rangeBetween $25,000 And $52,000Between $30,000 And $55,000
Highest paying CitySan Francisco, CASalem, VA
Highest paying stateMassachusettsMassachusetts
Best paying companyRivianGoogle
Best paying industryRetailManufacturing

Differences between shop manager and sales associate/manager education

There are a few differences between a shop manager and a sales associate/manager in terms of educational background:

Shop ManagerSales Associate/Manager
Most common degreeBachelor's Degree, 38%Bachelor's Degree, 44%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Shop manager vs sales associate/manager demographics

Here are the differences between shop managers' and sales associate/managers' demographics:

Shop ManagerSales Associate/Manager
Average age4343
Gender ratioMale, 78.2% Female, 21.8%Male, 44.2% Female, 55.8%
Race ratioBlack or African American, 9.3% Unknown, 4.7% Hispanic or Latino, 17.1% Asian, 6.9% White, 61.4% American Indian and Alaska Native, 0.7%Black or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between shop manager and sales associate/manager duties and responsibilities

Shop manager example responsibilities.

  • Manage inventory and payment to suppliers in addition to managing payroll and other administrative tasks.
  • Manage the units respirator control program.
  • Manage gift registry for 48 stores consisting of 13,000 annual registries, $9.8MM in sales.
  • Manage inventory and work orders, train new employees, frequent QA inspections for shipping and receiving.
  • Conduct employee training that encompass all require OSHA and company safety guidelines to achieve a safe and productive work environment.
  • Manage data on POS system, mainly items being sell in the shop have to be written down and organize accordingly.
  • Show more

Sales associate/manager example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Execute marketing and visual merchandising initiatives and organize POS merchandise display.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Start as a part time associate and are promoted to full time Keyholder within 90 days.

Shop manager vs sales associate/manager skills

Common shop manager skills
  • Customer Service, 26%
  • Taking Care, 10%
  • Work Ethic, 8%
  • Team Training, 6%
  • Product Knowledge, 5%
  • Payroll, 3%
Common sales associate/manager skills
  • Customer Service, 34%
  • Sales Floor, 13%
  • Strong Customer Service, 9%
  • Retail Sales, 4%
  • Payroll, 4%
  • Product Knowledge, 4%