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The differences between social media content managers and content creators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a social media content manager, becoming a content creator takes usually requires 2-4 years. Additionally, a content creator has an average salary of $61,988, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a social media content manager include social media marketing, digital marketing and instagram. The most important skills for a content creator are content creation, instagram, and digital content.
| Social Media Content Manager | Content Creator | |
| Yearly salary | $54,354 | $61,988 |
| Hourly rate | $26.13 | $29.80 |
| Growth rate | 10% | 13% |
| Number of jobs | 69,077 | 9,142 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 39 | 37 |
| Years of experience | 10 | 4 |
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Social media content managers and content creators have different pay scales, as shown below.
| Social Media Content Manager | Content Creator | |
| Average salary | $54,354 | $61,988 |
| Salary range | Between $31,000 And $92,000 | Between $38,000 And $99,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | |
| Best paying industry | - | Internet |
There are a few differences between a social media content manager and a content creator in terms of educational background:
| Social Media Content Manager | Content Creator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Harvard University |
Here are the differences between social media content managers' and content creators' demographics:
| Social Media Content Manager | Content Creator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 9% |