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The differences between social media content managers and content writers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a social media content manager, becoming a content writer takes usually requires 1-2 years. Additionally, a content writer has an average salary of $58,918, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a social media content manager include social media marketing, digital marketing and instagram. The most important skills for a content writer are digital marketing, wordpress, and web content.
| Social Media Content Manager | Content Writer | |
| Yearly salary | $54,354 | $58,918 |
| Hourly rate | $26.13 | $28.33 |
| Growth rate | 10% | 4% |
| Number of jobs | 69,077 | 19,621 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 39 | 42 |
| Years of experience | 10 | 2 |
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.
Social media content managers and content writers have different pay scales, as shown below.
| Social Media Content Manager | Content Writer | |
| Average salary | $54,354 | $58,918 |
| Salary range | Between $31,000 And $92,000 | Between $40,000 And $84,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Cisco |
| Best paying industry | - | Finance |
There are a few differences between a social media content manager and a content writer in terms of educational background:
| Social Media Content Manager | Content Writer | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Communication | English |
| Most common college | University of Georgia | Massachusetts Institute of Technology |
Here are the differences between social media content managers' and content writers' demographics:
| Social Media Content Manager | Content Writer | |
| Average age | 39 | 42 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 39.8% Female, 60.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |