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The differences between social media directors and social media assistants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a social media director, becoming a social media assistant takes usually requires 4-6 years. Additionally, a social media director has an average salary of $70,846, which is higher than the $44,134 average annual salary of a social media assistant.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a social media assistant are facebook, instagram, and twitter.
| Social Media Director | Social Media Assistant | |
| Yearly salary | $70,846 | $44,134 |
| Hourly rate | $34.06 | $21.22 |
| Growth rate | 8% | 19% |
| Number of jobs | 39,016 | 47,809 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
Social media directors and social media assistants have different pay scales, as shown below.
| Social Media Director | Social Media Assistant | |
| Average salary | $70,846 | $44,134 |
| Salary range | Between $40,000 And $124,000 | Between $31,000 And $61,000 |
| Highest paying City | Seattle, WA | Egg Harbor, NJ |
| Highest paying state | Idaho | Washington |
| Best paying company | Accenture | Jacobs Engineering Group |
| Best paying industry | Internet | Education |
There are a few differences between a social media director and a social media assistant in terms of educational background:
| Social Media Director | Social Media Assistant | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between social media directors' and social media assistants' demographics:
| Social Media Director | Social Media Assistant | |
| Average age | 42 | 37 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 28.6% Female, 71.4% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |