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The differences between social media project managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media project manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $81,039 average annual salary of a social media project manager.
The top three skills for a social media project manager include media management, social media management and twitter. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Social Media Project Manager | Brand Manager | |
| Yearly salary | $81,039 | $97,789 |
| Hourly rate | $38.96 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 136,876 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media project manager is responsible for drafting, planning, executing, and monitoring a company's social media strategy. They promote brand awareness, observe social media trends, and produce regular social media campaigns. They monitor search engine optimization practices and user entanglement. They also collaborate with marketing and social development teams.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Social media project managers and brand managers have different pay scales, as shown below.
| Social Media Project Manager | Brand Manager | |
| Average salary | $81,039 | $97,789 |
| Salary range | Between $49,000 And $132,000 | Between $72,000 And $131,000 |
| Highest paying City | - | Parsippany-Troy Hills, NJ |
| Highest paying state | - | Rhode Island |
| Best paying company | - | Meta |
| Best paying industry | - | Manufacturing |
There are a few differences between a social media project manager and a brand manager in terms of educational background:
| Social Media Project Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media project managers' and brand managers' demographics:
| Social Media Project Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |