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Social media project manager vs content manager

The differences between social media project managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media project manager and a content manager. Additionally, a social media project manager has an average salary of $81,039, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a social media project manager include media management, social media management and twitter. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Social media project manager vs content manager overview

Social Media Project ManagerContent Manager
Yearly salary$81,039$75,124
Hourly rate$38.96$36.12
Growth rate10%10%
Number of jobs136,876108,058
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a social media project manager do?

A social media project manager is responsible for drafting, planning, executing, and monitoring a company's social media strategy. They promote brand awareness, observe social media trends, and produce regular social media campaigns. They monitor search engine optimization practices and user entanglement. They also collaborate with marketing and social development teams.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Social media project manager vs content manager salary

Social media project managers and content managers have different pay scales, as shown below.

Social Media Project ManagerContent Manager
Average salary$81,039$75,124
Salary rangeBetween $49,000 And $132,000Between $50,000 And $111,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Technology

Differences between social media project manager and content manager education

There are a few differences between a social media project manager and a content manager in terms of educational background:

Social Media Project ManagerContent Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorBusinessEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Social media project manager vs content manager demographics

Here are the differences between social media project managers' and content managers' demographics:

Social Media Project ManagerContent Manager
Average age3939
Gender ratioMale, 41.0% Female, 59.0%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between social media project manager and content manager duties and responsibilities

Social media project manager example responsibilities.

  • Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
  • Integrate videos into PDF documents and on webs & LinkedIn.
  • Publish events/features on Facebook, LinkedIn, and blogging tools.
  • Assist with video development, editing, and execution for YouTube and company websites.
  • Birth beautiful monthly reports detailing client ROI using all available metric and analytic tools.
  • Listen to multiple YouTube channels to monitor video comments to appropriately route sales opportunities and remove any spam or offensive comments.
  • Show more

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Social media project manager vs content manager skills

Common social media project manager skills
  • Media Management, 12%
  • Social Media Management, 8%
  • Twitter, 8%
  • Instagram, 7%
  • Social Media Marketing, 7%
  • Client Facing, 6%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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