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Social media project manager vs marketing manager

The differences between social media project managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media project manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $81,039 average annual salary of a social media project manager.

The top three skills for a social media project manager include media management, social media management and twitter. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Social media project manager vs marketing manager overview

Social Media Project ManagerMarketing Manager
Yearly salary$81,039$104,550
Hourly rate$38.96$50.26
Growth rate10%10%
Number of jobs136,87689,627
Job satisfaction-3
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a social media project manager do?

A social media project manager is responsible for drafting, planning, executing, and monitoring a company's social media strategy. They promote brand awareness, observe social media trends, and produce regular social media campaigns. They monitor search engine optimization practices and user entanglement. They also collaborate with marketing and social development teams.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Social media project manager vs marketing manager salary

Social media project managers and marketing managers have different pay scales, as shown below.

Social Media Project ManagerMarketing Manager
Average salary$81,039$104,550
Salary rangeBetween $49,000 And $132,000Between $71,000 And $153,000
Highest paying City-Menlo Park, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Technology

Differences between social media project manager and marketing manager education

There are a few differences between a social media project manager and a marketing manager in terms of educational background:

Social Media Project ManagerMarketing Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Social media project manager vs marketing manager demographics

Here are the differences between social media project managers' and marketing managers' demographics:

Social Media Project ManagerMarketing Manager
Average age3939
Gender ratioMale, 41.0% Female, 59.0%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between social media project manager and marketing manager duties and responsibilities

Social media project manager example responsibilities.

  • Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
  • Integrate videos into PDF documents and on webs & LinkedIn.
  • Publish events/features on Facebook, LinkedIn, and blogging tools.
  • Assist with video development, editing, and execution for YouTube and company websites.
  • Birth beautiful monthly reports detailing client ROI using all available metric and analytic tools.
  • Listen to multiple YouTube channels to monitor video comments to appropriately route sales opportunities and remove any spam or offensive comments.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Social media project manager vs marketing manager skills

Common social media project manager skills
  • Media Management, 12%
  • Social Media Management, 8%
  • Twitter, 8%
  • Instagram, 7%
  • Social Media Marketing, 7%
  • Client Facing, 6%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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