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Social media project manager vs marketing manager/project manager

The differences between social media project managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media project manager and a marketing manager/project manager. Additionally, a social media project manager has an average salary of $81,039, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a social media project manager include media management, social media management and twitter. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Social media project manager vs marketing manager/project manager overview

Social Media Project ManagerMarketing Manager/Project Manager
Yearly salary$81,039$78,368
Hourly rate$38.96$37.68
Growth rate10%10%
Number of jobs136,876187,949
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a social media project manager do?

A social media project manager is responsible for drafting, planning, executing, and monitoring a company's social media strategy. They promote brand awareness, observe social media trends, and produce regular social media campaigns. They monitor search engine optimization practices and user entanglement. They also collaborate with marketing and social development teams.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Social media project manager vs marketing manager/project manager salary

Social media project managers and marketing manager/project managers have different pay scales, as shown below.

Social Media Project ManagerMarketing Manager/Project Manager
Average salary$81,039$78,368
Salary rangeBetween $49,000 And $132,000Between $56,000 And $109,000
Highest paying City-Carson City, NV
Highest paying state-Nevada
Best paying company-Meta
Best paying industry-Technology

Differences between social media project manager and marketing manager/project manager education

There are a few differences between a social media project manager and a marketing manager/project manager in terms of educational background:

Social Media Project ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Social media project manager vs marketing manager/project manager demographics

Here are the differences between social media project managers' and marketing manager/project managers' demographics:

Social Media Project ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 41.0% Female, 59.0%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between social media project manager and marketing manager/project manager duties and responsibilities

Social media project manager example responsibilities.

  • Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
  • Integrate videos into PDF documents and on webs & LinkedIn.
  • Publish events/features on Facebook, LinkedIn, and blogging tools.
  • Assist with video development, editing, and execution for YouTube and company websites.
  • Birth beautiful monthly reports detailing client ROI using all available metric and analytic tools.
  • Listen to multiple YouTube channels to monitor video comments to appropriately route sales opportunities and remove any spam or offensive comments.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Social media project manager vs marketing manager/project manager skills

Common social media project manager skills
  • Media Management, 12%
  • Social Media Management, 8%
  • Twitter, 8%
  • Instagram, 7%
  • Social Media Marketing, 7%
  • Client Facing, 6%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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