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Social media project manager vs media manager

The differences between social media project managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media project manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $81,039 average annual salary of a social media project manager.

The top three skills for a social media project manager include media management, social media management and twitter. The most important skills for a media manager are digital marketing, kpis, and media planning.

Social media project manager vs media manager overview

Social Media Project ManagerMedia Manager
Yearly salary$81,039$96,475
Hourly rate$38.96$46.38
Growth rate10%10%
Number of jobs136,876110,888
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a social media project manager do?

A social media project manager is responsible for drafting, planning, executing, and monitoring a company's social media strategy. They promote brand awareness, observe social media trends, and produce regular social media campaigns. They monitor search engine optimization practices and user entanglement. They also collaborate with marketing and social development teams.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Social media project manager vs media manager salary

Social media project managers and media managers have different pay scales, as shown below.

Social Media Project ManagerMedia Manager
Average salary$81,039$96,475
Salary rangeBetween $49,000 And $132,000Between $66,000 And $140,000
Highest paying City-San Francisco, CA
Highest paying state-Pennsylvania
Best paying company-Meta
Best paying industry-Automotive

Differences between social media project manager and media manager education

There are a few differences between a social media project manager and a media manager in terms of educational background:

Social Media Project ManagerMedia Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Social media project manager vs media manager demographics

Here are the differences between social media project managers' and media managers' demographics:

Social Media Project ManagerMedia Manager
Average age3939
Gender ratioMale, 41.0% Female, 59.0%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between social media project manager and media manager duties and responsibilities

Social media project manager example responsibilities.

  • Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
  • Integrate videos into PDF documents and on webs & LinkedIn.
  • Publish events/features on Facebook, LinkedIn, and blogging tools.
  • Assist with video development, editing, and execution for YouTube and company websites.
  • Birth beautiful monthly reports detailing client ROI using all available metric and analytic tools.
  • Listen to multiple YouTube channels to monitor video comments to appropriately route sales opportunities and remove any spam or offensive comments.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Social media project manager vs media manager skills

Common social media project manager skills
  • Media Management, 12%
  • Social Media Management, 8%
  • Twitter, 8%
  • Instagram, 7%
  • Social Media Marketing, 7%
  • Client Facing, 6%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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