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The differences between social media project managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media project manager and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $81,039 average annual salary of a social media project manager.
The top three skills for a social media project manager include media management, social media management and twitter. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Social Media Project Manager | Online Marketing Manager | |
| Yearly salary | $81,039 | $96,212 |
| Hourly rate | $38.96 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 136,876 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media project manager is responsible for drafting, planning, executing, and monitoring a company's social media strategy. They promote brand awareness, observe social media trends, and produce regular social media campaigns. They monitor search engine optimization practices and user entanglement. They also collaborate with marketing and social development teams.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Social media project managers and online marketing managers have different pay scales, as shown below.
| Social Media Project Manager | Online Marketing Manager | |
| Average salary | $81,039 | $96,212 |
| Salary range | Between $49,000 And $132,000 | Between $69,000 And $133,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Utilities |
There are a few differences between a social media project manager and an online marketing manager in terms of educational background:
| Social Media Project Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media project managers' and online marketing managers' demographics:
| Social Media Project Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |