Post job

Social media project manager vs online marketing manager

The differences between social media project managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media project manager and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $81,039 average annual salary of a social media project manager.

The top three skills for a social media project manager include media management, social media management and twitter. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.

Social media project manager vs online marketing manager overview

Social Media Project ManagerOnline Marketing Manager
Yearly salary$81,039$96,212
Hourly rate$38.96$46.26
Growth rate10%10%
Number of jobs136,876111,303
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a social media project manager do?

A social media project manager is responsible for drafting, planning, executing, and monitoring a company's social media strategy. They promote brand awareness, observe social media trends, and produce regular social media campaigns. They monitor search engine optimization practices and user entanglement. They also collaborate with marketing and social development teams.

What does an online marketing manager do?

Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.

Social media project manager vs online marketing manager salary

Social media project managers and online marketing managers have different pay scales, as shown below.

Social Media Project ManagerOnline Marketing Manager
Average salary$81,039$96,212
Salary rangeBetween $49,000 And $132,000Between $69,000 And $133,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Utilities

Differences between social media project manager and online marketing manager education

There are a few differences between a social media project manager and an online marketing manager in terms of educational background:

Social Media Project ManagerOnline Marketing Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Social media project manager vs online marketing manager demographics

Here are the differences between social media project managers' and online marketing managers' demographics:

Social Media Project ManagerOnline Marketing Manager
Average age3939
Gender ratioMale, 41.0% Female, 59.0%Male, 53.6% Female, 46.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between social media project manager and online marketing manager duties and responsibilities

Social media project manager example responsibilities.

  • Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
  • Integrate videos into PDF documents and on webs & LinkedIn.
  • Publish events/features on Facebook, LinkedIn, and blogging tools.
  • Assist with video development, editing, and execution for YouTube and company websites.
  • Birth beautiful monthly reports detailing client ROI using all available metric and analytic tools.
  • Listen to multiple YouTube channels to monitor video comments to appropriately route sales opportunities and remove any spam or offensive comments.
  • Show more

Online marketing manager example responsibilities.

  • Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
  • Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
  • Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
  • Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
  • Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
  • Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
  • Show more

Social media project manager vs online marketing manager skills

Common social media project manager skills
  • Media Management, 12%
  • Social Media Management, 8%
  • Twitter, 8%
  • Instagram, 7%
  • Social Media Marketing, 7%
  • Client Facing, 6%
Common online marketing manager skills
  • Web Traffic, 8%
  • Digital Marketing, 7%
  • Marketing Campaigns, 6%
  • Search Engine Optimization, 6%
  • Google Analytics, 6%
  • Email Campaigns, 5%

Browse executive management jobs