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The differences between social media project managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media project manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $81,039 average annual salary of a social media project manager.
The top three skills for a social media project manager include media management, social media management and twitter. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Social Media Project Manager | Product Marketing Manager | |
| Yearly salary | $81,039 | $112,220 |
| Hourly rate | $38.96 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 136,876 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media project manager is responsible for drafting, planning, executing, and monitoring a company's social media strategy. They promote brand awareness, observe social media trends, and produce regular social media campaigns. They monitor search engine optimization practices and user entanglement. They also collaborate with marketing and social development teams.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Social media project managers and product marketing managers have different pay scales, as shown below.
| Social Media Project Manager | Product Marketing Manager | |
| Average salary | $81,039 | $112,220 |
| Salary range | Between $49,000 And $132,000 | Between $83,000 And $149,000 |
| Highest paying City | - | San Bruno, CA |
| Highest paying state | - | California |
| Best paying company | - | Credit Karma |
| Best paying industry | - | Technology |
There are a few differences between a social media project manager and a product marketing manager in terms of educational background:
| Social Media Project Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media project managers' and product marketing managers' demographics:
| Social Media Project Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |