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The differences between social media project managers and project managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a project manager has an average salary of $91,578, which is higher than the $81,039 average annual salary of a social media project manager.
The top three skills for a social media project manager include media management, social media management and twitter. The most important skills for a project manager are project management, project scope, and customer service.
| Social Media Project Manager | Project Manager | |
| Yearly salary | $81,039 | $91,578 |
| Hourly rate | $38.96 | $44.03 |
| Growth rate | 10% | 8% |
| Number of jobs | 136,876 | 167,116 |
| Job satisfaction | - | 4.17 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 68% |
| Average age | 39 | 47 |
| Years of experience | 10 | - |
A social media project manager is responsible for drafting, planning, executing, and monitoring a company's social media strategy. They promote brand awareness, observe social media trends, and produce regular social media campaigns. They monitor search engine optimization practices and user entanglement. They also collaborate with marketing and social development teams.
Project managers oversee a specific project related to the organization's business. They manage the whole project from inception to evaluation. They initiate planning with involved departments, follow-through on the plans, ensure smooth execution of the plans, and evaluate the project for further improvements should these be needed. In line with this, project managers also ensure that the project is cost-efficient and well within the budget. They also manage the different work teams involved in the project and ensure that things are running smoothly on this aspect as well.
Social media project managers and project managers have different pay scales, as shown below.
| Social Media Project Manager | Project Manager | |
| Average salary | $81,039 | $91,578 |
| Salary range | Between $49,000 And $132,000 | Between $64,000 And $129,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | The Citadel |
| Best paying industry | - | Technology |
There are a few differences between a social media project manager and a project manager in terms of educational background:
| Social Media Project Manager | Project Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between social media project managers' and project managers' demographics:
| Social Media Project Manager | Project Manager | |
| Average age | 39 | 47 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 68.9% Female, 31.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.7% Unknown, 4.7% Hispanic or Latino, 12.9% Asian, 9.0% White, 65.0% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 10% | 10% |