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Sponsorship coordinator vs media coordinator

The differences between sponsorship coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sponsorship coordinator and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $39,512 average annual salary of a sponsorship coordinator.

The top three skills for a sponsorship coordinator include powerpoint, sponsorship sales and national accounts. The most important skills for a media coordinator are facebook, instagram, and twitter.

Sponsorship coordinator vs media coordinator overview

Sponsorship CoordinatorMedia Coordinator
Yearly salary$39,512$47,471
Hourly rate$19.00$22.82
Growth rate8%8%
Number of jobs27,06835,285
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a sponsorship coordinator do?

Sponsorship coordinators are professionals who organize fundraising events to gather together a group of paying sponsors in exchange for advertising opportunities. These coordinators are required to manage reservations for VIP diners to satisfy their customers and encourage repeat business with them. They must maintain operational relationships with other internal departments so that they can deliver the highest quality of media content. Sponsorship coordinators must also start sponsorship programs that will assist students who are unable to afford school fees.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Sponsorship coordinator vs media coordinator salary

Sponsorship coordinators and media coordinators have different pay scales, as shown below.

Sponsorship CoordinatorMedia Coordinator
Average salary$39,512$47,471
Salary rangeBetween $30,000 And $50,000Between $34,000 And $64,000
Highest paying City-Urban Honolulu, HI
Highest paying state-Hawaii
Best paying company-The Joffrey Ballet
Best paying industry-Manufacturing

Differences between sponsorship coordinator and media coordinator education

There are a few differences between a sponsorship coordinator and a media coordinator in terms of educational background:

Sponsorship CoordinatorMedia Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 82%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Sponsorship coordinator vs media coordinator demographics

Here are the differences between sponsorship coordinators' and media coordinators' demographics:

Sponsorship CoordinatorMedia Coordinator
Average age4242
Gender ratioMale, 35.7% Female, 64.3%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between sponsorship coordinator and media coordinator duties and responsibilities

Sponsorship coordinator example responsibilities.

  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Analyze and evaluate each event base on ROI, penetration rates and retention opportunities.
  • Create PowerPoint presentations used for business development.facilitate working relationships with co-tenants and building management.
  • Coordinate development and implementation of intranet and Internet sites with web design staff and internal customers to coordinate with marketing campaigns.
  • Create SEO strategies including keyword optimization, website optimization and content recommendations to maximize visibility within the top search engines.

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Sponsorship coordinator vs media coordinator skills

Common sponsorship coordinator skills
  • PowerPoint, 18%
  • Sponsorship Sales, 16%
  • National Accounts, 11%
  • VIP, 8%
  • Event Planning, 8%
  • Budget Management, 7%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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