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The differences between sponsorship coordinators and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sponsorship coordinator and a media planner. Additionally, a media planner has an average salary of $58,044, which is higher than the $39,512 average annual salary of a sponsorship coordinator.
The top three skills for a sponsorship coordinator include powerpoint, sponsorship sales and national accounts. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Sponsorship Coordinator | Media Planner | |
| Yearly salary | $39,512 | $58,044 |
| Hourly rate | $19.00 | $27.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 27,068 | 24,126 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 89% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Sponsorship coordinators are professionals who organize fundraising events to gather together a group of paying sponsors in exchange for advertising opportunities. These coordinators are required to manage reservations for VIP diners to satisfy their customers and encourage repeat business with them. They must maintain operational relationships with other internal departments so that they can deliver the highest quality of media content. Sponsorship coordinators must also start sponsorship programs that will assist students who are unable to afford school fees.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Sponsorship coordinators and media planners have different pay scales, as shown below.
| Sponsorship Coordinator | Media Planner | |
| Average salary | $39,512 | $58,044 |
| Salary range | Between $30,000 And $50,000 | Between $48,000 And $69,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Washington |
| Best paying company | - | RPA |
| Best paying industry | - | Professional |
There are a few differences between a sponsorship coordinator and a media planner in terms of educational background:
| Sponsorship Coordinator | Media Planner | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 89% |
| Most common major | Business | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between sponsorship coordinators' and media planners' demographics:
| Sponsorship Coordinator | Media Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |