Post job

Sponsorship coordinator vs media relations assistant

The differences between sponsorship coordinators and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sponsorship coordinator and a media relations assistant. Additionally, a media relations assistant has an average salary of $45,450, which is higher than the $39,512 average annual salary of a sponsorship coordinator.

The top three skills for a sponsorship coordinator include powerpoint, sponsorship sales and national accounts. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.

Sponsorship coordinator vs media relations assistant overview

Sponsorship CoordinatorMedia Relations Assistant
Yearly salary$39,512$45,450
Hourly rate$19.00$21.85
Growth rate8%8%
Number of jobs27,06823,773
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Average age4242
Years of experience44

What does a sponsorship coordinator do?

Sponsorship coordinators are professionals who organize fundraising events to gather together a group of paying sponsors in exchange for advertising opportunities. These coordinators are required to manage reservations for VIP diners to satisfy their customers and encourage repeat business with them. They must maintain operational relationships with other internal departments so that they can deliver the highest quality of media content. Sponsorship coordinators must also start sponsorship programs that will assist students who are unable to afford school fees.

What does a media relations assistant do?

A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.

Sponsorship coordinator vs media relations assistant salary

Sponsorship coordinators and media relations assistants have different pay scales, as shown below.

Sponsorship CoordinatorMedia Relations Assistant
Average salary$39,512$45,450
Salary rangeBetween $30,000 And $50,000Between $32,000 And $62,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between sponsorship coordinator and media relations assistant education

There are a few differences between a sponsorship coordinator and a media relations assistant in terms of educational background:

Sponsorship CoordinatorMedia Relations Assistant
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Sponsorship coordinator vs media relations assistant demographics

Here are the differences between sponsorship coordinators' and media relations assistants' demographics:

Sponsorship CoordinatorMedia Relations Assistant
Average age4242
Gender ratioMale, 35.7% Female, 64.3%Male, 41.8% Female, 58.2%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between sponsorship coordinator and media relations assistant duties and responsibilities

Sponsorship coordinator example responsibilities.

  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Analyze and evaluate each event base on ROI, penetration rates and retention opportunities.
  • Create PowerPoint presentations used for business development.facilitate working relationships with co-tenants and building management.
  • Coordinate development and implementation of intranet and Internet sites with web design staff and internal customers to coordinate with marketing campaigns.
  • Create SEO strategies including keyword optimization, website optimization and content recommendations to maximize visibility within the top search engines.

Media relations assistant example responsibilities.

  • Manage athletic contest statistics using various programs including Dakstats and other software.
  • Calculate statistics for basketball, soccer, volleyball and baseball to later be publish online.
  • Assist in developing PowerPoint presentations, including graphs and charts.
  • Experience with all Microsoft office products, Photoshop, and accounting software.
  • Travele with men's basketball, baseball, and to championship events.
  • Increase daily likes of official Facebook page (160k likes) by 300 percent in six months.
  • Show more

Sponsorship coordinator vs media relations assistant skills

Common sponsorship coordinator skills
  • PowerPoint, 18%
  • Sponsorship Sales, 16%
  • National Accounts, 11%
  • VIP, 8%
  • Event Planning, 8%
  • Budget Management, 7%
Common media relations assistant skills
  • Press Releases, 17%
  • Athletics Website, 12%
  • Press Conferences, 4%
  • Alumni Events, 4%
  • NCAA, 4%
  • Twitter, 3%

Browse arts, entertainment, sports, and media jobs