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Sponsorship coordinator vs public relations assistant

The differences between sponsorship coordinators and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sponsorship coordinator and a public relations assistant. Additionally, a public relations assistant has an average salary of $46,197, which is higher than the $39,512 average annual salary of a sponsorship coordinator.

The top three skills for a sponsorship coordinator include powerpoint, sponsorship sales and national accounts. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Sponsorship coordinator vs public relations assistant overview

Sponsorship CoordinatorPublic Relations Assistant
Yearly salary$39,512$46,197
Hourly rate$19.00$22.21
Growth rate8%8%
Number of jobs27,06826,021
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a sponsorship coordinator do?

Sponsorship coordinators are professionals who organize fundraising events to gather together a group of paying sponsors in exchange for advertising opportunities. These coordinators are required to manage reservations for VIP diners to satisfy their customers and encourage repeat business with them. They must maintain operational relationships with other internal departments so that they can deliver the highest quality of media content. Sponsorship coordinators must also start sponsorship programs that will assist students who are unable to afford school fees.

What does a public relations assistant do?

A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.

Sponsorship coordinator vs public relations assistant salary

Sponsorship coordinators and public relations assistants have different pay scales, as shown below.

Sponsorship CoordinatorPublic Relations Assistant
Average salary$39,512$46,197
Salary rangeBetween $30,000 And $50,000Between $34,000 And $61,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-California Institute of Technology
Best paying industry-Finance

Differences between sponsorship coordinator and public relations assistant education

There are a few differences between a sponsorship coordinator and a public relations assistant in terms of educational background:

Sponsorship CoordinatorPublic Relations Assistant
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Sponsorship coordinator vs public relations assistant demographics

Here are the differences between sponsorship coordinators' and public relations assistants' demographics:

Sponsorship CoordinatorPublic Relations Assistant
Average age4242
Gender ratioMale, 35.7% Female, 64.3%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between sponsorship coordinator and public relations assistant duties and responsibilities

Sponsorship coordinator example responsibilities.

  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Analyze and evaluate each event base on ROI, penetration rates and retention opportunities.
  • Create PowerPoint presentations used for business development.facilitate working relationships with co-tenants and building management.
  • Coordinate development and implementation of intranet and Internet sites with web design staff and internal customers to coordinate with marketing campaigns.
  • Create SEO strategies including keyword optimization, website optimization and content recommendations to maximize visibility within the top search engines.

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Sponsorship coordinator vs public relations assistant skills

Common sponsorship coordinator skills
  • PowerPoint, 18%
  • Sponsorship Sales, 16%
  • National Accounts, 11%
  • VIP, 8%
  • Event Planning, 8%
  • Budget Management, 7%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

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