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Sponsorship coordinator vs public relations coordinator

The differences between sponsorship coordinators and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sponsorship coordinator and a public relations coordinator. Additionally, a public relations coordinator has an average salary of $46,225, which is higher than the $39,512 average annual salary of a sponsorship coordinator.

The top three skills for a sponsorship coordinator include powerpoint, sponsorship sales and national accounts. The most important skills for a public relations coordinator are press releases, facebook, and twitter.

Sponsorship coordinator vs public relations coordinator overview

Sponsorship CoordinatorPublic Relations Coordinator
Yearly salary$39,512$46,225
Hourly rate$19.00$22.22
Growth rate8%8%
Number of jobs27,06835,324
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 83%
Average age4242
Years of experience44

What does a sponsorship coordinator do?

Sponsorship coordinators are professionals who organize fundraising events to gather together a group of paying sponsors in exchange for advertising opportunities. These coordinators are required to manage reservations for VIP diners to satisfy their customers and encourage repeat business with them. They must maintain operational relationships with other internal departments so that they can deliver the highest quality of media content. Sponsorship coordinators must also start sponsorship programs that will assist students who are unable to afford school fees.

What does a public relations coordinator do?

A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.

Sponsorship coordinator vs public relations coordinator salary

Sponsorship coordinators and public relations coordinators have different pay scales, as shown below.

Sponsorship CoordinatorPublic Relations Coordinator
Average salary$39,512$46,225
Salary rangeBetween $30,000 And $50,000Between $35,000 And $60,000
Highest paying City-Washington, DC
Highest paying state-Virginia
Best paying company-Shiseido
Best paying industry-Health Care

Differences between sponsorship coordinator and public relations coordinator education

There are a few differences between a sponsorship coordinator and a public relations coordinator in terms of educational background:

Sponsorship CoordinatorPublic Relations Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Sponsorship coordinator vs public relations coordinator demographics

Here are the differences between sponsorship coordinators' and public relations coordinators' demographics:

Sponsorship CoordinatorPublic Relations Coordinator
Average age4242
Gender ratioMale, 35.7% Female, 64.3%Male, 24.3% Female, 75.7%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between sponsorship coordinator and public relations coordinator duties and responsibilities

Sponsorship coordinator example responsibilities.

  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Analyze and evaluate each event base on ROI, penetration rates and retention opportunities.
  • Create PowerPoint presentations used for business development.facilitate working relationships with co-tenants and building management.
  • Coordinate development and implementation of intranet and Internet sites with web design staff and internal customers to coordinate with marketing campaigns.
  • Create SEO strategies including keyword optimization, website optimization and content recommendations to maximize visibility within the top search engines.

Public relations coordinator example responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show more

Sponsorship coordinator vs public relations coordinator skills

Common sponsorship coordinator skills
  • PowerPoint, 18%
  • Sponsorship Sales, 16%
  • National Accounts, 11%
  • VIP, 8%
  • Event Planning, 8%
  • Budget Management, 7%
Common public relations coordinator skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%

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