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The differences between sponsorship coordinators and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sponsorship coordinator and a public relations coordinator. Additionally, a public relations coordinator has an average salary of $46,225, which is higher than the $39,512 average annual salary of a sponsorship coordinator.
The top three skills for a sponsorship coordinator include powerpoint, sponsorship sales and national accounts. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Sponsorship Coordinator | Public Relations Coordinator | |
| Yearly salary | $39,512 | $46,225 |
| Hourly rate | $19.00 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 27,068 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Sponsorship coordinators are professionals who organize fundraising events to gather together a group of paying sponsors in exchange for advertising opportunities. These coordinators are required to manage reservations for VIP diners to satisfy their customers and encourage repeat business with them. They must maintain operational relationships with other internal departments so that they can deliver the highest quality of media content. Sponsorship coordinators must also start sponsorship programs that will assist students who are unable to afford school fees.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Sponsorship coordinators and public relations coordinators have different pay scales, as shown below.
| Sponsorship Coordinator | Public Relations Coordinator | |
| Average salary | $39,512 | $46,225 |
| Salary range | Between $30,000 And $50,000 | Between $35,000 And $60,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Virginia |
| Best paying company | - | Shiseido |
| Best paying industry | - | Health Care |
There are a few differences between a sponsorship coordinator and a public relations coordinator in terms of educational background:
| Sponsorship Coordinator | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between sponsorship coordinators' and public relations coordinators' demographics:
| Sponsorship Coordinator | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |