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Sponsorship coordinator vs publicity assistant

The differences between sponsorship coordinators and publicity assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sponsorship coordinator and a publicity assistant. Additionally, a sponsorship coordinator has an average salary of $39,512, which is higher than the $39,387 average annual salary of a publicity assistant.

The top three skills for a sponsorship coordinator include powerpoint, sponsorship sales and national accounts. The most important skills for a publicity assistant are press releases, provide technical assistance, and technical assistance.

Sponsorship coordinator vs publicity assistant overview

Sponsorship CoordinatorPublicity Assistant
Yearly salary$39,512$39,387
Hourly rate$19.00$18.94
Growth rate8%8%
Number of jobs27,0688,193
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Average age4242
Years of experience44

What does a sponsorship coordinator do?

Sponsorship coordinators are professionals who organize fundraising events to gather together a group of paying sponsors in exchange for advertising opportunities. These coordinators are required to manage reservations for VIP diners to satisfy their customers and encourage repeat business with them. They must maintain operational relationships with other internal departments so that they can deliver the highest quality of media content. Sponsorship coordinators must also start sponsorship programs that will assist students who are unable to afford school fees.

What does a publicity assistant do?

A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.

Sponsorship coordinator vs publicity assistant salary

Sponsorship coordinators and publicity assistants have different pay scales, as shown below.

Sponsorship CoordinatorPublicity Assistant
Average salary$39,512$39,387
Salary rangeBetween $30,000 And $50,000Between $27,000 And $56,000
Highest paying City-Olympia, WA
Highest paying state-Washington
Best paying company-Apple
Best paying industry-Government

Differences between sponsorship coordinator and publicity assistant education

There are a few differences between a sponsorship coordinator and a publicity assistant in terms of educational background:

Sponsorship CoordinatorPublicity Assistant
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityStanford University

Sponsorship coordinator vs publicity assistant demographics

Here are the differences between sponsorship coordinators' and publicity assistants' demographics:

Sponsorship CoordinatorPublicity Assistant
Average age4242
Gender ratioMale, 35.7% Female, 64.3%Male, 33.7% Female, 66.3%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between sponsorship coordinator and publicity assistant duties and responsibilities

Sponsorship coordinator example responsibilities.

  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Analyze and evaluate each event base on ROI, penetration rates and retention opportunities.
  • Create PowerPoint presentations used for business development.facilitate working relationships with co-tenants and building management.
  • Coordinate development and implementation of intranet and Internet sites with web design staff and internal customers to coordinate with marketing campaigns.
  • Create SEO strategies including keyword optimization, website optimization and content recommendations to maximize visibility within the top search engines.

Publicity assistant example responsibilities.

  • Manage publicity and advertisement for club and alumni events through social media
  • Garner extensive national media attention for non-fiction and commercial fiction authors.
  • Provide copywriting, proofreading and editing for marketing communications and sales collateral.
  • Used Instagram to showcase activities and involvement.
  • Work with military liaisons and DoD partners.
  • Provide on call mobile notary services for various clients.
  • Show more

Sponsorship coordinator vs publicity assistant skills

Common sponsorship coordinator skills
  • PowerPoint, 18%
  • Sponsorship Sales, 16%
  • National Accounts, 11%
  • VIP, 8%
  • Event Planning, 8%
  • Budget Management, 7%
Common publicity assistant skills
  • Press Releases, 10%
  • Provide Technical Assistance, 9%
  • Technical Assistance, 8%
  • Worksheets, 7%
  • PowerPoint, 7%
  • FEMA, 5%

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