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The differences between store managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a store manager, becoming a sales manager takes usually requires 6-8 years. Additionally, a sales manager has an average salary of $73,952, which is higher than the $46,950 average annual salary of a store manager.
The top three skills for a store manager include store management, retail store and customer service. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.
| Store Manager | Sales Manager | |
| Yearly salary | $46,950 | $73,952 |
| Hourly rate | $22.57 | $35.55 |
| Growth rate | 6% | 5% |
| Number of jobs | 446,127 | 119,066 |
| Job satisfaction | 5 | 5 |
| Most common degree | Bachelor's Degree, 48% | Bachelor's Degree, 63% |
| Average age | 44 | 46 |
| Years of experience | 6 | 8 |
A store manager is responsible for monitoring the daily operations, making sure of its smooth and efficient performance with the best services provided to the customers. Store managers' duty also includes tracking the budget of the store to ensure that all expenses are meeting the sales goals. A store manager must also be able to plan and share strategies to boost sales performance and provide the needed support for the employees by communicating with them regularly, listening on suggestions, and taking necessary actions for complaints as required.
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
Store managers and sales managers have different pay scales, as shown below.
| Store Manager | Sales Manager | |
| Average salary | $46,950 | $73,952 |
| Salary range | Between $30,000 And $73,000 | Between $42,000 And $129,000 |
| Highest paying City | Washington, DC | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Meta | Capgemini |
| Best paying industry | Manufacturing | - |
There are a few differences between a store manager and a sales manager in terms of educational background:
| Store Manager | Sales Manager | |
| Most common degree | Bachelor's Degree, 48% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between store managers' and sales managers' demographics:
| Store Manager | Sales Manager | |
| Average age | 44 | 46 |
| Gender ratio | Male, 51.2% Female, 48.8% | Male, 68.7% Female, 31.3% |
| Race ratio | Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.3% White, 67.6% American Indian and Alaska Native, 0.5% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |