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Store owner vs general manager

The differences between store owners and general managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a store owner and a general manager. Additionally, a general manager has an average salary of $71,581, which is higher than the $60,283 average annual salary of a store owner.

The top three skills for a store owner include customer service, product knowledge and payroll. The most important skills for a general manager are customer service, cleanliness, and food safety.

Store owner vs general manager overview

Store OwnerGeneral Manager
Yearly salary$60,283$71,581
Hourly rate$28.98$34.41
Growth rate6%6%
Number of jobs189,283442,690
Job satisfaction-4.25
Most common degreeBachelor's Degree, 50%Bachelor's Degree, 56%
Average age4444
Years of experience66

Store owner vs general manager salary

Store owners and general managers have different pay scales, as shown below.

Store OwnerGeneral Manager
Average salary$60,283$71,581
Salary rangeBetween $38,000 And $94,000Between $40,000 And $126,000
Highest paying City-San Francisco, CA
Highest paying state-Hawaii
Best paying company-NVIDIA
Best paying industry-Manufacturing

Differences between store owner and general manager education

There are a few differences between a store owner and a general manager in terms of educational background:

Store OwnerGeneral Manager
Most common degreeBachelor's Degree, 50%Bachelor's Degree, 56%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Store owner vs general manager demographics

Here are the differences between store owners' and general managers' demographics:

Store OwnerGeneral Manager
Average age4444
Gender ratioMale, 49.6% Female, 50.4%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.0% Asian, 6.3% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between store owner and general manager duties and responsibilities

Store owner example responsibilities.

  • Manage employees, order supplies, stock, quick books POS
  • Manage own store, selling wide variety of products such as groceries and household items.
  • Train and develop to manage multi-unit operations.
  • Prepare payroll accounts and reconcile bank statements.
  • Initiate and implement computer base payroll system.
  • Deliver comprehensive team training in POS software and facilitate system maintenance.
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General manager example responsibilities.

  • Generate positive EBITDA and improve cash flow by managing costs and inventory.
  • Manage all recruiting and training efforts, and develop systems to track ROI comparison results.
  • Work as a FOH AGM and train to manage all staff functions including training, hiring, food and labor controls.
  • Develop yearly budget for multiple hotels that include revenue, labor, fix and variable costs to achieve overall EBITDA goal.
  • Task primarily with building logistics infrastructure, managing operational expenses, and supporting start up strategies.
  • Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.
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Store owner vs general manager skills

Common store owner skills
  • Customer Service, 26%
  • Product Knowledge, 12%
  • Payroll, 10%
  • Store Merchandise, 6%
  • Inventory Control, 4%
  • Retail Store, 4%
Common general manager skills
  • Customer Service, 20%
  • Cleanliness, 18%
  • Food Safety, 7%
  • Guest Service, 4%
  • Payroll, 4%
  • Math, 4%

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