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The differences between strategic planners and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic planner and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $88,718 average annual salary of a strategic planner.
The top three skills for a strategic planner include project management, DOD and logistics. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Strategic Planner | Marketing Director | |
| Yearly salary | $88,718 | $114,906 |
| Hourly rate | $42.65 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 24,228 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Strategic planners are professionals who participate in the planning of business strategy for medium or large corporations as well as assess their operational and strategic performance. These planners are required to analyze financial and budget reports so that they can make strategic recommendations based on the financial health of the company. Together with the market researchers, these planners must conduct market research so that they can identify threats and opportunities. Strategic planners must also educate their senior executives in making effective decisions by constructing forecasts and analytical models.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Strategic planners and marketing directors have different pay scales, as shown below.
| Strategic Planner | Marketing Director | |
| Average salary | $88,718 | $114,906 |
| Salary range | Between $62,000 And $126,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Brookfield Properties | |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a strategic planner and a marketing director in terms of educational background:
| Strategic Planner | Marketing Director | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic planners' and marketing directors' demographics:
| Strategic Planner | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.9% Female, 37.1% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |