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The differences between strategic planners and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic planner and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $88,718 average annual salary of a strategic planner.
The top three skills for a strategic planner include project management, DOD and logistics. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Strategic Planner | Marketing Vice President | |
| Yearly salary | $88,718 | $177,188 |
| Hourly rate | $42.65 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 24,228 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Strategic planners are professionals who participate in the planning of business strategy for medium or large corporations as well as assess their operational and strategic performance. These planners are required to analyze financial and budget reports so that they can make strategic recommendations based on the financial health of the company. Together with the market researchers, these planners must conduct market research so that they can identify threats and opportunities. Strategic planners must also educate their senior executives in making effective decisions by constructing forecasts and analytical models.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Strategic planners and marketing vice presidents have different pay scales, as shown below.
| Strategic Planner | Marketing Vice President | |
| Average salary | $88,718 | $177,188 |
| Salary range | Between $62,000 And $126,000 | Between $121,000 And $258,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Oregon |
| Best paying company | Coty | |
| Best paying industry | Technology | Retail |
There are a few differences between a strategic planner and a marketing vice president in terms of educational background:
| Strategic Planner | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic planners' and marketing vice presidents' demographics:
| Strategic Planner | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.9% Female, 37.1% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |