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The differences between strategic planners and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic planner and a sales and marketing manager. Additionally, a strategic planner has an average salary of $88,718, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a strategic planner include project management, DOD and logistics. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Strategic Planner | Sales And Marketing Manager | |
| Yearly salary | $88,718 | $81,953 |
| Hourly rate | $42.65 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 24,228 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Strategic planners are professionals who participate in the planning of business strategy for medium or large corporations as well as assess their operational and strategic performance. These planners are required to analyze financial and budget reports so that they can make strategic recommendations based on the financial health of the company. Together with the market researchers, these planners must conduct market research so that they can identify threats and opportunities. Strategic planners must also educate their senior executives in making effective decisions by constructing forecasts and analytical models.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Strategic planners and sales and marketing managers have different pay scales, as shown below.
| Strategic Planner | Sales And Marketing Manager | |
| Average salary | $88,718 | $81,953 |
| Salary range | Between $62,000 And $126,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | Rhode Island | New York |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a strategic planner and a sales and marketing manager in terms of educational background:
| Strategic Planner | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic planners' and sales and marketing managers' demographics:
| Strategic Planner | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.9% Female, 37.1% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |