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Strategist vs assistant marketing manager

The differences between strategists and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategist and an assistant marketing manager. Additionally, a strategist has an average salary of $104,881, which is higher than the $94,094 average annual salary of an assistant marketing manager.

The top three skills for a strategist include project management, customer satisfaction and powerpoint. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

Strategist vs assistant marketing manager overview

StrategistAssistant Marketing Manager
Yearly salary$104,881$94,094
Hourly rate$50.42$45.24
Growth rate10%10%
Number of jobs44,59682,527
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a strategist do?

The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.

What does an assistant marketing manager do?

An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.

Strategist vs assistant marketing manager salary

Strategists and assistant marketing managers have different pay scales, as shown below.

StrategistAssistant Marketing Manager
Average salary$104,881$94,094
Salary rangeBetween $62,000 And $176,000Between $64,000 And $136,000
Highest paying CityHartford, CTPortsmouth, VA
Highest paying stateConnecticutVirginia
Best paying companyThe CitadelGeneral Motors
Best paying industryTechnologyFinance

Differences between strategist and assistant marketing manager education

There are a few differences between a strategist and an assistant marketing manager in terms of educational background:

StrategistAssistant Marketing Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Strategist vs assistant marketing manager demographics

Here are the differences between strategists' and assistant marketing managers' demographics:

StrategistAssistant Marketing Manager
Average age3939
Gender ratioMale, 54.5% Female, 45.5%Male, 39.0% Female, 61.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between strategist and assistant marketing manager duties and responsibilities

Strategist example responsibilities.

  • Manage change requests using CMS for corporate website.
  • Experience in managing online affiliate programs for e-commerce sites.
  • Plan Instagram launch, manage posts, and tracking success on the account.
  • Manage HubSpot activities, including blogs, email marketing, landing pages and CRM maintenance.
  • Lead the team to develop the company's only OEM product for the security/surveillance market.
  • Manage all top line donation form fundraising strategy including design, copy, naming conventions, redirects and A/B testing.
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Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
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Strategist vs assistant marketing manager skills

Common strategist skills
  • Project Management, 12%
  • Customer Satisfaction, 9%
  • PowerPoint, 8%
  • Portfolio, 6%
  • Digital Marketing, 5%
  • Client Facing, 4%
Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%

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