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The differences between strategists and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategist and a brand manager. Additionally, a strategist has an average salary of $104,881, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a strategist include project management, customer satisfaction and powerpoint. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Strategist | Brand Manager | |
| Yearly salary | $104,881 | $97,789 |
| Hourly rate | $50.42 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 44,596 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Strategists and brand managers have different pay scales, as shown below.
| Strategist | Brand Manager | |
| Average salary | $104,881 | $97,789 |
| Salary range | Between $62,000 And $176,000 | Between $72,000 And $131,000 |
| Highest paying City | Hartford, CT | Parsippany-Troy Hills, NJ |
| Highest paying state | Connecticut | Rhode Island |
| Best paying company | The Citadel | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a strategist and a brand manager in terms of educational background:
| Strategist | Brand Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategists' and brand managers' demographics:
| Strategist | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |