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The differences between strategists and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategist and a digital marketing manager. Additionally, a strategist has an average salary of $104,881, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a strategist include project management, customer satisfaction and powerpoint. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Strategist | Digital Marketing Manager | |
| Yearly salary | $104,881 | $99,563 |
| Hourly rate | $50.42 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 44,596 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Strategists and digital marketing managers have different pay scales, as shown below.
| Strategist | Digital Marketing Manager | |
| Average salary | $104,881 | $99,563 |
| Salary range | Between $62,000 And $176,000 | Between $71,000 And $138,000 |
| Highest paying City | Hartford, CT | San Francisco, CA |
| Highest paying state | Connecticut | New Jersey |
| Best paying company | The Citadel | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a strategist and a digital marketing manager in terms of educational background:
| Strategist | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategists' and digital marketing managers' demographics:
| Strategist | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |