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The differences between strategists and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategist and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $104,881 average annual salary of a strategist.
The top three skills for a strategist include project management, customer satisfaction and powerpoint. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Strategist | Head Of Marketing | |
| Yearly salary | $104,881 | $137,829 |
| Hourly rate | $50.42 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 44,596 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Strategists and heads of marketing have different pay scales, as shown below.
| Strategist | Head Of Marketing | |
| Average salary | $104,881 | $137,829 |
| Salary range | Between $62,000 And $176,000 | Between $93,000 And $203,000 |
| Highest paying City | Hartford, CT | Seattle, WA |
| Highest paying state | Connecticut | Washington |
| Best paying company | The Citadel | Meta |
| Best paying industry | Technology | Media |
There are a few differences between a strategist and a head of marketing in terms of educational background:
| Strategist | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategists' and heads of marketing' demographics:
| Strategist | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |