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Strategist vs regional marketing manager

The differences between strategists and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategist and a regional marketing manager. Additionally, a strategist has an average salary of $104,881, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a strategist include project management, customer satisfaction and powerpoint. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Strategist vs regional marketing manager overview

StrategistRegional Marketing Manager
Yearly salary$104,881$85,217
Hourly rate$50.42$40.97
Growth rate10%10%
Number of jobs44,596115,987
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a strategist do?

The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Strategist vs regional marketing manager salary

Strategists and regional marketing managers have different pay scales, as shown below.

StrategistRegional Marketing Manager
Average salary$104,881$85,217
Salary rangeBetween $62,000 And $176,000Between $62,000 And $116,000
Highest paying CityHartford, CTSan Francisco, CA
Highest paying stateConnecticutCalifornia
Best paying companyThe CitadelAbbVie
Best paying industryTechnologyConstruction

Differences between strategist and regional marketing manager education

There are a few differences between a strategist and a regional marketing manager in terms of educational background:

StrategistRegional Marketing Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Strategist vs regional marketing manager demographics

Here are the differences between strategists' and regional marketing managers' demographics:

StrategistRegional Marketing Manager
Average age3939
Gender ratioMale, 54.5% Female, 45.5%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between strategist and regional marketing manager duties and responsibilities

Strategist example responsibilities.

  • Manage change requests using CMS for corporate website.
  • Experience in managing online affiliate programs for e-commerce sites.
  • Plan Instagram launch, manage posts, and tracking success on the account.
  • Manage HubSpot activities, including blogs, email marketing, landing pages and CRM maintenance.
  • Lead the team to develop the company's only OEM product for the security/surveillance market.
  • Manage all top line donation form fundraising strategy including design, copy, naming conventions, redirects and A/B testing.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Strategist vs regional marketing manager skills

Common strategist skills
  • Project Management, 12%
  • Customer Satisfaction, 9%
  • PowerPoint, 8%
  • Portfolio, 6%
  • Digital Marketing, 5%
  • Client Facing, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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