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The differences between video product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a video product manager and a brand manager. Additionally, a video product manager has an average salary of $121,097, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a video product manager include product roadmap, product development and video content. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Video Product Manager | Brand Manager | |
| Yearly salary | $121,097 | $97,789 |
| Hourly rate | $58.22 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,602 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A video project manager is responsible for managing a team for video assets. He/She manages projects, product road maps, and technological resources. They are involved in carrying out market and competitive analysis to get the minimum viable product and to create forecasts and settling on pricing. In addition to other duties, they may also be expected to maximize product quality by spearheading the QA process.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Video product managers and brand managers have different pay scales, as shown below.
| Video Product Manager | Brand Manager | |
| Average salary | $121,097 | $97,789 |
| Salary range | Between $83,000 And $175,000 | Between $72,000 And $131,000 |
| Highest paying City | Seattle, WA | Parsippany-Troy Hills, NJ |
| Highest paying state | Washington | Rhode Island |
| Best paying company | Meta | |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a video product manager and a brand manager in terms of educational background:
| Video Product Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between video product managers' and brand managers' demographics:
| Video Product Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.2% Female, 36.8% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |