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Video product manager vs content manager

The differences between video product managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a video product manager and a content manager. Additionally, a video product manager has an average salary of $121,097, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a video product manager include product roadmap, product development and video content. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Video product manager vs content manager overview

Video Product ManagerContent Manager
Yearly salary$121,097$75,124
Hourly rate$58.22$36.12
Growth rate10%10%
Number of jobs103,602108,058
Job satisfaction--
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a video product manager do?

A video project manager is responsible for managing a team for video assets. He/She manages projects, product road maps, and technological resources. They are involved in carrying out market and competitive analysis to get the minimum viable product and to create forecasts and settling on pricing. In addition to other duties, they may also be expected to maximize product quality by spearheading the QA process.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Video product manager vs content manager salary

Video product managers and content managers have different pay scales, as shown below.

Video Product ManagerContent Manager
Average salary$121,097$75,124
Salary rangeBetween $83,000 And $175,000Between $50,000 And $111,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyGoogleMeta
Best paying industryTechnologyTechnology

Differences between video product manager and content manager education

There are a few differences between a video product manager and a content manager in terms of educational background:

Video Product ManagerContent Manager
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 77%
Most common majorBusinessEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Video product manager vs content manager demographics

Here are the differences between video product managers' and content managers' demographics:

Video Product ManagerContent Manager
Average age3939
Gender ratioMale, 63.2% Female, 36.8%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between video product manager and content manager duties and responsibilities

Video product manager example responsibilities.

  • Manage DVD authoring facilities workflow and priorities.
  • Manage the product road map, project management, QA, design and technology resources.
  • Manage team that create video assets for the 2nd largest sports focuse multi-channel network on YouTube.
  • Maximize product quality by overseeing QA process, including managing beta product program and recruiting beta testers.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Meet with leading vendors to integrate with apple products.
  • Show more

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Video product manager vs content manager skills

Common video product manager skills
  • Product Roadmap, 11%
  • Product Development, 9%
  • Video Content, 7%
  • Video Production, 7%
  • Competitive Analysis, 6%
  • QA, 5%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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