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Video product manager vs media manager

The differences between video product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a video product manager and a media manager. Additionally, a video product manager has an average salary of $121,097, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a video product manager include product roadmap, product development and video content. The most important skills for a media manager are digital marketing, kpis, and media planning.

Video product manager vs media manager overview

Video Product ManagerMedia Manager
Yearly salary$121,097$96,475
Hourly rate$58.22$46.38
Growth rate10%10%
Number of jobs103,602110,888
Job satisfaction--
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a video product manager do?

A video project manager is responsible for managing a team for video assets. He/She manages projects, product road maps, and technological resources. They are involved in carrying out market and competitive analysis to get the minimum viable product and to create forecasts and settling on pricing. In addition to other duties, they may also be expected to maximize product quality by spearheading the QA process.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Video product manager vs media manager salary

Video product managers and media managers have different pay scales, as shown below.

Video Product ManagerMedia Manager
Average salary$121,097$96,475
Salary rangeBetween $83,000 And $175,000Between $66,000 And $140,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonPennsylvania
Best paying companyGoogleMeta
Best paying industryTechnologyAutomotive

Differences between video product manager and media manager education

There are a few differences between a video product manager and a media manager in terms of educational background:

Video Product ManagerMedia Manager
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Video product manager vs media manager demographics

Here are the differences between video product managers' and media managers' demographics:

Video Product ManagerMedia Manager
Average age3939
Gender ratioMale, 63.2% Female, 36.8%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between video product manager and media manager duties and responsibilities

Video product manager example responsibilities.

  • Manage DVD authoring facilities workflow and priorities.
  • Manage the product road map, project management, QA, design and technology resources.
  • Manage team that create video assets for the 2nd largest sports focuse multi-channel network on YouTube.
  • Maximize product quality by overseeing QA process, including managing beta product program and recruiting beta testers.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Meet with leading vendors to integrate with apple products.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Video product manager vs media manager skills

Common video product manager skills
  • Product Roadmap, 11%
  • Product Development, 9%
  • Video Content, 7%
  • Video Production, 7%
  • Competitive Analysis, 6%
  • QA, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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