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The differences between video product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a video product manager and a product marketing manager. Additionally, a video product manager has an average salary of $121,097, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a video product manager include product roadmap, product development and video content. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Video Product Manager | Product Marketing Manager | |
| Yearly salary | $121,097 | $112,220 |
| Hourly rate | $58.22 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,602 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A video project manager is responsible for managing a team for video assets. He/She manages projects, product road maps, and technological resources. They are involved in carrying out market and competitive analysis to get the minimum viable product and to create forecasts and settling on pricing. In addition to other duties, they may also be expected to maximize product quality by spearheading the QA process.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Video product managers and product marketing managers have different pay scales, as shown below.
| Video Product Manager | Product Marketing Manager | |
| Average salary | $121,097 | $112,220 |
| Salary range | Between $83,000 And $175,000 | Between $83,000 And $149,000 |
| Highest paying City | Seattle, WA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Credit Karma | |
| Best paying industry | Technology | Technology |
There are a few differences between a video product manager and a product marketing manager in terms of educational background:
| Video Product Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between video product managers' and product marketing managers' demographics:
| Video Product Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.2% Female, 36.8% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |