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The differences between video product managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a video product manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $121,097 average annual salary of a video product manager.
The top three skills for a video product manager include product roadmap, product development and video content. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Video Product Manager | Senior Product Marketing Manager | |
| Yearly salary | $121,097 | $128,471 |
| Hourly rate | $58.22 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,602 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A video project manager is responsible for managing a team for video assets. He/She manages projects, product road maps, and technological resources. They are involved in carrying out market and competitive analysis to get the minimum viable product and to create forecasts and settling on pricing. In addition to other duties, they may also be expected to maximize product quality by spearheading the QA process.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Video product managers and senior product marketing managers have different pay scales, as shown below.
| Video Product Manager | Senior Product Marketing Manager | |
| Average salary | $121,097 | $128,471 |
| Salary range | Between $83,000 And $175,000 | Between $97,000 And $168,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Roku | |
| Best paying industry | Technology | Technology |
There are a few differences between a video product manager and a senior product marketing manager in terms of educational background:
| Video Product Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between video product managers' and senior product marketing managers' demographics:
| Video Product Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.2% Female, 36.8% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |