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The differences between account executives and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $62,917 average annual salary of a marketing/sales representative.
The top three skills for an account executive include customer service, CRM and healthcare. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.
| Account Executive | Marketing/Sales Representative | |
| Yearly salary | $69,618 | $62,917 |
| Hourly rate | $33.47 | $30.25 |
| Growth rate | 5% | 4% |
| Number of jobs | 205,561 | 274,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 66% |
| Average age | 44 | 47 |
| Years of experience | - | 4 |
An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.
The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.
Account executives and marketing/sales representatives have different pay scales, as shown below.
| Account Executive | Marketing/Sales Representative | |
| Average salary | $69,618 | $62,917 |
| Salary range | Between $44,000 And $109,000 | Between $42,000 And $92,000 |
| Highest paying City | Portland, OR | Seattle, WA |
| Highest paying state | Oregon | New Hampshire |
| Best paying company | Hitachi Vantara | Bosch USA |
| Best paying industry | Finance | Finance |
There are a few differences between an account executive and a marketing/sales representative in terms of educational background:
| Account Executive | Marketing/Sales Representative | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between account executives' and marketing/sales representatives' demographics:
| Account Executive | Marketing/Sales Representative | |
| Average age | 44 | 47 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 53.1% Female, 46.9% |
| Race ratio | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 5% | 6% |