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Administrative assistant & marketing assistant vs marketing communications assistant

The differences between administrative assistants & marketing assistants and marketing communications assistants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become an administrative assistant & marketing assistant, becoming a marketing communications assistant takes usually requires 4-6 years. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $39,564 average annual salary of an administrative assistant & marketing assistant.

The top three skills for an administrative assistant & marketing assistant include powerpoint, database management and travel arrangements. The most important skills for a marketing communications assistant are HTML, press releases, and email campaigns.

Administrative assistant & marketing assistant vs marketing communications assistant overview

Administrative Assistant & Marketing AssistantMarketing Communications Assistant
Yearly salary$39,564$51,115
Hourly rate$19.02$24.57
Growth rate-8%19%
Number of jobs117,46288,560
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 73%
Average age5037
Years of experience26

What does an administrative assistant & marketing assistant do?

An administrative assistant/marketing assistant is responsible for performing administrative duties to support the operations of the marketing department. Administrative assistants/marketing assistants join the marketing team in identifying business opportunities that would increase the company's sales and profitability, meeting customers' demands by analyzing the current industry trends. They also prepare partnership contracts, monitor the distribution of marketing materials, negotiate with suppliers and third-party vendors, schedule appointments and promotional events, and respond to customers' inquiries and concerns, escalating a high-level complaint to management for immediate resolution.

What does a marketing communications assistant do?

A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.

Administrative assistant & marketing assistant vs marketing communications assistant salary

Administrative assistants & marketing assistants and marketing communications assistants have different pay scales, as shown below.

Administrative Assistant & Marketing AssistantMarketing Communications Assistant
Average salary$39,564$51,115
Salary rangeBetween $30,000 And $50,000Between $34,000 And $76,000
Highest paying CityKirkland, WANeptune, NJ
Highest paying stateWashingtonNew Jersey
Best paying companyVishayMicrosoft
Best paying industryTechnologyFinance

Differences between administrative assistant & marketing assistant and marketing communications assistant education

There are a few differences between an administrative assistant & marketing assistant and a marketing communications assistant in terms of educational background:

Administrative Assistant & Marketing AssistantMarketing Communications Assistant
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Administrative assistant & marketing assistant vs marketing communications assistant demographics

Here are the differences between administrative assistants & marketing assistants' and marketing communications assistants' demographics:

Administrative Assistant & Marketing AssistantMarketing Communications Assistant
Average age5037
Gender ratioMale, 11.4% Female, 88.6%Male, 24.0% Female, 76.0%
Race ratioBlack or African American, 9.3% Unknown, 3.9% Hispanic or Latino, 16.3% Asian, 3.8% White, 66.0% American Indian and Alaska Native, 0.7%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1%
LGBT Percentage6%10%

Differences between administrative assistant & marketing assistant and marketing communications assistant duties and responsibilities

Administrative assistant & marketing assistant example responsibilities.

  • Develop and manage companies Facebook page and conduct social media campaigns through Facebook.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Budget and record company payroll.
  • Create and update PowerPoint presentations for marketing managers increasing efficiency and providing professional support to enhance sales.
  • Create PowerPoint presentations, organize conferences and special events, maintain databases including mailing lists, organize mailings.
  • Provide technical and administrative support for all department employees including personnel and corporate policy records and payroll inquiries.
  • Show more

Marketing communications assistant example responsibilities.

  • Manage and maintain intranet web content utilizing a frame-base program and HTML.
  • Coordinate video production for YouTube channel, managing third party filmmaker on content (script), capturing and editing.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Maintain Facebook page; create status updates with content relevant to target market.
  • Identify and restructure social media presence on Facebook, with metrics measuring improve reach and engagement.
  • Work on integrating with Google business and SEO techniques to make it to in search engine.
  • Show more

Administrative assistant & marketing assistant vs marketing communications assistant skills

Common administrative assistant & marketing assistant skills
  • PowerPoint, 10%
  • Database Management, 8%
  • Travel Arrangements, 7%
  • Expense Reports, 5%
  • Email Blasts, 4%
  • Administrative Tasks, 4%
Common marketing communications assistant skills
  • HTML, 7%
  • Press Releases, 7%
  • Email Campaigns, 6%
  • PowerPoint, 6%
  • Facebook, 5%
  • Customer Database, 4%

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