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The differences between administrative assistants & marketing assistants and marketing communications assistants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become an administrative assistant & marketing assistant, becoming a marketing communications assistant takes usually requires 4-6 years. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $39,564 average annual salary of an administrative assistant & marketing assistant.
The top three skills for an administrative assistant & marketing assistant include powerpoint, database management and travel arrangements. The most important skills for a marketing communications assistant are HTML, press releases, and email campaigns.
| Administrative Assistant & Marketing Assistant | Marketing Communications Assistant | |
| Yearly salary | $39,564 | $51,115 |
| Hourly rate | $19.02 | $24.57 |
| Growth rate | -8% | 19% |
| Number of jobs | 117,462 | 88,560 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 73% |
| Average age | 50 | 37 |
| Years of experience | 2 | 6 |
An administrative assistant/marketing assistant is responsible for performing administrative duties to support the operations of the marketing department. Administrative assistants/marketing assistants join the marketing team in identifying business opportunities that would increase the company's sales and profitability, meeting customers' demands by analyzing the current industry trends. They also prepare partnership contracts, monitor the distribution of marketing materials, negotiate with suppliers and third-party vendors, schedule appointments and promotional events, and respond to customers' inquiries and concerns, escalating a high-level complaint to management for immediate resolution.
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
Administrative assistants & marketing assistants and marketing communications assistants have different pay scales, as shown below.
| Administrative Assistant & Marketing Assistant | Marketing Communications Assistant | |
| Average salary | $39,564 | $51,115 |
| Salary range | Between $30,000 And $50,000 | Between $34,000 And $76,000 |
| Highest paying City | Kirkland, WA | Neptune, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Vishay | Microsoft |
| Best paying industry | Technology | Finance |
There are a few differences between an administrative assistant & marketing assistant and a marketing communications assistant in terms of educational background:
| Administrative Assistant & Marketing Assistant | Marketing Communications Assistant | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between administrative assistants & marketing assistants' and marketing communications assistants' demographics:
| Administrative Assistant & Marketing Assistant | Marketing Communications Assistant | |
| Average age | 50 | 37 |
| Gender ratio | Male, 11.4% Female, 88.6% | Male, 24.0% Female, 76.0% |
| Race ratio | Black or African American, 9.3% Unknown, 3.9% Hispanic or Latino, 16.3% Asian, 3.8% White, 66.0% American Indian and Alaska Native, 0.7% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 6% | 10% |