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The differences between allocation analysts and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an allocation analyst and a marketing representative. Additionally, an allocation analyst has an average salary of $65,773, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for an allocation analyst include allocation strategies, purchase orders and logistics. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Allocation Analyst | Marketing Representative | |
| Yearly salary | $65,773 | $47,376 |
| Hourly rate | $31.62 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 8,917 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
In the retail industry, an allocation analyst is in charge of providing analytical services to optimize a company's supply chain operations. Among their responsibilities include performing market research and analysis, determining the customers' purchase needs, managing product inventory, coordinating with store managers, gathering and analyzing data from internal and external parties, keeping abreast with the latest trends, and developing strategies to reach sales and inventory targets. Moreover, an allocation analyst must maintain an active communication line with staff while enforcing and promoting the company's policies and regulations.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Allocation analysts and marketing representatives have different pay scales, as shown below.
| Allocation Analyst | Marketing Representative | |
| Average salary | $65,773 | $47,376 |
| Salary range | Between $47,000 And $90,000 | Between $28,000 And $77,000 |
| Highest paying City | Dover, DE | New York, NY |
| Highest paying state | Delaware | Washington |
| Best paying company | Wellington Management | Amazon |
| Best paying industry | Retail | Finance |
There are a few differences between an allocation analyst and a marketing representative in terms of educational background:
| Allocation Analyst | Marketing Representative | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between allocation analysts' and marketing representatives' demographics:
| Allocation Analyst | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 29.3% Female, 70.7% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 11.1% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |