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Alumni relations coordinator vs publicist

The differences between alumni relations coordinators and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an alumni relations coordinator and a publicist. Additionally, a publicist has an average salary of $50,679, which is higher than the $44,215 average annual salary of an alumni relations coordinator.

The top three skills for an alumni relations coordinator include alumni relations, powerpoint and alumni events. The most important skills for a publicist are press releases, press materials, and public relations campaigns.

Alumni relations coordinator vs publicist overview

Alumni Relations CoordinatorPublicist
Yearly salary$44,215$50,679
Hourly rate$21.26$24.36
Growth rate8%8%
Number of jobs33,3897,343
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 83%
Average age4242
Years of experience44

What does an alumni relations coordinator do?

An alumni relations coordinator is in charge of spearheading and overseeing alumni activities and services. Their responsibilities include organizing events such as reunions and fundraisers, liaising with vendors and suppliers, arranging meetings, and handling calls and correspondence. They may also maintain documents, answer inquiries, disseminate information and invitations, create alumni programs and projects, and develop strategies to optimize operations. Furthermore, as a coordinator, it is essential to maintain an active communication line with team members while implementing the institution's policies and regulations.

What does a publicist do?

Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.

Alumni relations coordinator vs publicist salary

Alumni relations coordinators and publicists have different pay scales, as shown below.

Alumni Relations CoordinatorPublicist
Average salary$44,215$50,679
Salary rangeBetween $30,000 And $64,000Between $30,000 And $83,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkWashington
Best paying companyRopes & GrayJ. The Jewish News of Northern California
Best paying industryNon ProfitsMedia

Differences between alumni relations coordinator and publicist education

There are a few differences between an alumni relations coordinator and a publicist in terms of educational background:

Alumni Relations CoordinatorPublicist
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeStanford UniversityStanford University

Alumni relations coordinator vs publicist demographics

Here are the differences between alumni relations coordinators' and publicists' demographics:

Alumni Relations CoordinatorPublicist
Average age4242
Gender ratioMale, 27.2% Female, 72.8%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between alumni relations coordinator and publicist duties and responsibilities

Alumni relations coordinator example responsibilities.

  • Manage timelines and projects including expenses, booking travel and presentations.
  • Create new social networking presence; develop alumni Facebook page for managing events, employing user-friendly system and existing user base.
  • Manage and implement ways to engage alumni in e-communications, including e-news and Facebook.
  • Manage and prepare PowerPoint presentations for high level meetings between senior management and external clients.
  • Coordinate development and implementation of intranet and Internet sites with web design staff and internal customers to coordinate with marketing campaigns.
  • Monitor news media and collect newspaper clips, in addition to estimate return on investment (ROI).
  • Show more

Publicist example responsibilities.

  • Manage publicity plans for fiction and non-fiction trade paperback titles.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Book non-fiction author media tours.
  • Photograph events for the instagram account.
  • Maintain appropriate media lists, clips and coverage reports.
  • Post on Facebook and other websites to promote events & products
  • Show more

Alumni relations coordinator vs publicist skills

Common alumni relations coordinator skills
  • Alumni Relations, 12%
  • PowerPoint, 8%
  • Alumni Events, 8%
  • Event Planning, 7%
  • Alumni Engagement, 7%
  • Background Checks, 6%
Common publicist skills
  • Press Releases, 30%
  • Press Materials, 7%
  • Public Relations Campaigns, 5%
  • Instagram, 5%
  • Twitter, 5%
  • Writing Press Releases, 4%

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