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The differences between brand partners and brand ambassadors can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand partner has an average salary of $68,309, which is higher than the $36,977 average annual salary of a brand ambassador.
The top three skills for a brand partner include client relationships, integrated marketing and public speaking. The most important skills for a brand ambassador are product knowledge, brand awareness, and sales floor.
| Brand Partner | Brand Ambassador | |
| Yearly salary | $68,309 | $36,977 |
| Hourly rate | $32.84 | $17.78 |
| Growth rate | 10% | 19% |
| Number of jobs | 33,146 | 15,940 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 60% | Bachelor's Degree, 68% |
| Average age | 39 | 45 |
| Years of experience | 10 | - |
A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.
A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.
Brand partners and brand ambassadors have different pay scales, as shown below.
| Brand Partner | Brand Ambassador | |
| Average salary | $68,309 | $36,977 |
| Salary range | Between $36,000 And $126,000 | Between $27,000 And $49,000 |
| Highest paying City | - | Portland, ME |
| Highest paying state | - | North Dakota |
| Best paying company | - | Wpp Us Holdings Inc |
| Best paying industry | - | Professional |
There are a few differences between a brand partner and a brand ambassador in terms of educational background:
| Brand Partner | Brand Ambassador | |
| Most common degree | Bachelor's Degree, 60% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | - |
Here are the differences between brand partners' and brand ambassadors' demographics:
| Brand Partner | Brand Ambassador | |
| Average age | 39 | 45 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 42.5% Female, 57.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 10% | 7% |