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Brand partner vs brand ambassador

The differences between brand partners and brand ambassadors can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand partner has an average salary of $68,309, which is higher than the $36,977 average annual salary of a brand ambassador.

The top three skills for a brand partner include client relationships, integrated marketing and public speaking. The most important skills for a brand ambassador are product knowledge, brand awareness, and sales floor.

Brand partner vs brand ambassador overview

Brand PartnerBrand Ambassador
Yearly salary$68,309$36,977
Hourly rate$32.84$17.78
Growth rate10%19%
Number of jobs33,14615,940
Job satisfaction-3
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 68%
Average age3945
Years of experience10-

What does a brand partner do?

A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.

What does a brand ambassador do?

A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.

Brand partner vs brand ambassador salary

Brand partners and brand ambassadors have different pay scales, as shown below.

Brand PartnerBrand Ambassador
Average salary$68,309$36,977
Salary rangeBetween $36,000 And $126,000Between $27,000 And $49,000
Highest paying City-Portland, ME
Highest paying state-North Dakota
Best paying company-Wpp Us Holdings Inc
Best paying industry-Professional

Differences between brand partner and brand ambassador education

There are a few differences between a brand partner and a brand ambassador in terms of educational background:

Brand PartnerBrand Ambassador
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of Georgia-

Brand partner vs brand ambassador demographics

Here are the differences between brand partners' and brand ambassadors' demographics:

Brand PartnerBrand Ambassador
Average age3945
Gender ratioMale, 48.8% Female, 51.2%Male, 42.5% Female, 57.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3%
LGBT Percentage10%7%

Differences between brand partner and brand ambassador duties and responsibilities

Brand partner example responsibilities.

  • Handle all logistics, product ordering, and lead a team in set-ups for 15 consumer annual events.
  • Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
  • Facilitate the logistics process of promotional materials and assure that they are utilized in an effective manner.
  • Provide marketing and ad listings through social media including but not limit to Pinterest, Facebook, email, etc.
  • Substantiate ROI, present budgets and facilitate communications and consensus building across functional departments and with senior management.
  • Communicate strategies and wine information to internal and external audiences.

Brand ambassador example responsibilities.

  • Build relationships and maintain strong partnerships with store management to achieve and maintain apple standards.
  • Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
  • Handle sensitive HIPP, Medicare, and Medicaid information.
  • Demonstrate customer service skills while assisting visitors, ranging from elementary schools to university alumni, during campus visits.
  • Organize and run weekly study hours.
  • Learned important medical skills including first aid and CPR.
  • Show more

Brand partner vs brand ambassador skills

Common brand partner skills
  • Client Relationships, 23%
  • Integrated Marketing, 10%
  • Public Speaking, 10%
  • Brand Marketing, 9%
  • Business Relationships, 8%
  • SEO, 7%
Common brand ambassador skills
  • Product Knowledge, 14%
  • Brand Awareness, 13%
  • Sales Floor, 10%
  • Customer Satisfaction, 7%
  • Product Sales, 6%
  • PET, 6%

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