Brand partner vs marketing communications manager

The differences between brand partners and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand partner and a marketing communications manager. Additionally, a marketing communications manager has an average salary of $84,146, which is higher than the $68,309 average annual salary of a brand partner.

The top three skills for a brand partner include client relationships, integrated marketing and public speaking. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.

Brand partner vs marketing communications manager overview

	Brand Partner	Marketing Communications Manager
Yearly salary	$68,309	$84,146
Hourly rate	$32.84	$40.45
Growth rate	10%	10%
Number of jobs	33,146	106,556
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

What does a brand partner do?

A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.

What does a marketing communications manager do?

A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.

Brand partner vs marketing communications manager salary

Brand partners and marketing communications managers have different pay scales, as shown below.

	Brand Partner	Marketing Communications Manager
Average salary	$68,309	$84,146
Salary range	Between $36,000 And $126,000	Between $60,000 And $117,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	Boston Consulting Group
Best paying industry	-	Finance

Differences between brand partner and marketing communications manager education

There are a few differences between a brand partner and a marketing communications manager in terms of educational background:

	Brand Partner	Marketing Communications Manager
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 80%
Most common major	Business	Communication
Most common college	University of Georgia	University of Georgia

Brand partner vs marketing communications manager demographics

Here are the differences between brand partners' and marketing communications managers' demographics:

	Brand Partner	Marketing Communications Manager
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 32.3% Female, 67.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand partner and marketing communications manager duties and responsibilities

Brand partner example responsibilities.

Handle all logistics, product ordering, and lead a team in set-ups for 15 consumer annual events.
Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
Facilitate the logistics process of promotional materials and assure that they are utilized in an effective manner.
Provide marketing and ad listings through social media including but not limit to Pinterest, Facebook, email, etc.
Substantiate ROI, present budgets and facilitate communications and consensus building across functional departments and with senior management.
Communicate strategies and wine information to internal and external audiences.

Marketing communications manager example responsibilities.

Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
Manage company's Facebook page and develop social media strategy.
Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Brand partner vs marketing communications manager skills

Common brand partner skills

Client Relationships, 23%
Integrated Marketing, 10%
Public Speaking, 10%
Brand Marketing, 9%
Business Relationships, 8%
SEO, 7%

Common marketing communications manager skills

Web Content, 8%
Marketing Campaigns, 7%
Digital Marketing, 6%
Project Management, 5%
Press Releases, 5%
Facebook, 4%

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Executive Management Industry
Brand Partner
Brand Partner vs Marketing Communications Manager

Updated January 8, 2025

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