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The differences between brand partners and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand partner and a social media manager. Additionally, a social media manager has an average salary of $70,287, which is higher than the $68,309 average annual salary of a brand partner.
The top three skills for a brand partner include client relationships, integrated marketing and public speaking. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Brand Partner | Social Media Manager | |
| Yearly salary | $68,309 | $70,287 |
| Hourly rate | $32.84 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 33,146 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 60% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Brand partners and social media managers have different pay scales, as shown below.
| Brand Partner | Social Media Manager | |
| Average salary | $68,309 | $70,287 |
| Salary range | Between $36,000 And $126,000 | Between $50,000 And $98,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Microsoft |
| Best paying industry | - | Technology |
There are a few differences between a brand partner and a social media manager in terms of educational background:
| Brand Partner | Social Media Manager | |
| Most common degree | Bachelor's Degree, 60% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand partners' and social media managers' demographics:
| Brand Partner | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |