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The differences between business insight and analytics managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business insight and analytics manager and a brand manager. Additionally, a business insight and analytics manager has an average salary of $112,262, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a business insight and analytics manager include tableau, visualization and business insights. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Business Insight And Analytics Manager | Brand Manager | |
| Yearly salary | $112,262 | $97,789 |
| Hourly rate | $53.97 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 122,941 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The business insight and analytics manager is primarily in charge of developing strategies to identify the best practices and decisions to optimize a company's operations and sales performance. Their responsibilities typically include understanding the company's needs and mission, performing extensive research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of existing procedures, developing solutions in vulnerable areas, and presenting analytical reports for the executives. Above all, they must lead and encourage teams to reach goals while implementing the company's policies and regulations.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Business insight and analytics managers and brand managers have different pay scales, as shown below.
| Business Insight And Analytics Manager | Brand Manager | |
| Average salary | $112,262 | $97,789 |
| Salary range | Between $75,000 And $167,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a business insight and analytics manager and a brand manager in terms of educational background:
| Business Insight And Analytics Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business insight and analytics managers' and brand managers' demographics:
| Business Insight And Analytics Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.6% Female, 28.4% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |