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Business insight and analytics manager vs category manager

The differences between business insight and analytics managers and category managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business insight and analytics manager and a category manager. Additionally, a business insight and analytics manager has an average salary of $112,262, which is higher than the $102,035 average annual salary of a category manager.

The top three skills for a business insight and analytics manager include tableau, visualization and business insights. The most important skills for a category manager are strategic sourcing, category strategy, and supplier performance.

Business insight and analytics manager vs category manager overview

Business Insight And Analytics ManagerCategory Manager
Yearly salary$112,262$102,035
Hourly rate$53.97$49.06
Growth rate10%10%
Number of jobs122,941108,424
Job satisfaction-5
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a business insight and analytics manager do?

The business insight and analytics manager is primarily in charge of developing strategies to identify the best practices and decisions to optimize a company's operations and sales performance. Their responsibilities typically include understanding the company's needs and mission, performing extensive research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of existing procedures, developing solutions in vulnerable areas, and presenting analytical reports for the executives. Above all, they must lead and encourage teams to reach goals while implementing the company's policies and regulations.

What does a category manager do?

Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.

Business insight and analytics manager vs category manager salary

Business insight and analytics managers and category managers have different pay scales, as shown below.

Business Insight And Analytics ManagerCategory Manager
Average salary$112,262$102,035
Salary rangeBetween $75,000 And $167,000Between $74,000 And $138,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNevada
Best paying companyMetaMcKinsey & Company Inc
Best paying industryTechnologyManufacturing

Differences between business insight and analytics manager and category manager education

There are a few differences between a business insight and analytics manager and a category manager in terms of educational background:

Business Insight And Analytics ManagerCategory Manager
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Business insight and analytics manager vs category manager demographics

Here are the differences between business insight and analytics managers' and category managers' demographics:

Business Insight And Analytics ManagerCategory Manager
Average age3939
Gender ratioMale, 71.6% Female, 28.4%Male, 55.7% Female, 44.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between business insight and analytics manager and category manager duties and responsibilities

Business insight and analytics manager example responsibilities.

  • Project manager collaborating with business intelligence team to develop and automate standardize reporting, dashboards and scorecards including interactive reporting.
  • Convert foreclosure timeline and cost logic from SQL codes into SAS codes.
  • Work closely with marketing and sales to measure ROI of various promotional programs.
  • Create standard and ad-hoc reporting using SAS and SQL for all levels of business.
  • Distill competitive KPIs to create models for third party productions across eight networks, including international.
  • Construct native SQL queries (T-SQL, SSIS) and store procedures to preload data into staging areas.
  • Show more

Category manager example responsibilities.

  • Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
  • Manage and create purchase plans and OTB's.
  • Design and manage all BTL plans for the brands.
  • Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
  • Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
  • Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
  • Show more

Business insight and analytics manager vs category manager skills

Common business insight and analytics manager skills
  • Tableau, 15%
  • Visualization, 9%
  • Business Insights, 7%
  • Data Analysis, 6%
  • PowerPoint, 6%
  • Project Management, 5%
Common category manager skills
  • Strategic Sourcing, 8%
  • Category Strategy, 8%
  • Supplier Performance, 5%
  • Supplier Relationships, 4%
  • Customer Service, 4%
  • Cost Savings, 4%

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