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The differences between business insight and analytics managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business insight and analytics manager and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $112,262 average annual salary of a business insight and analytics manager.
The top three skills for a business insight and analytics manager include tableau, visualization and business insights. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Business Insight And Analytics Manager | Marketing Director | |
| Yearly salary | $112,262 | $114,906 |
| Hourly rate | $53.97 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 122,941 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The business insight and analytics manager is primarily in charge of developing strategies to identify the best practices and decisions to optimize a company's operations and sales performance. Their responsibilities typically include understanding the company's needs and mission, performing extensive research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of existing procedures, developing solutions in vulnerable areas, and presenting analytical reports for the executives. Above all, they must lead and encourage teams to reach goals while implementing the company's policies and regulations.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Business insight and analytics managers and marketing directors have different pay scales, as shown below.
| Business Insight And Analytics Manager | Marketing Director | |
| Average salary | $112,262 | $114,906 |
| Salary range | Between $75,000 And $167,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Brookfield Properties |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a business insight and analytics manager and a marketing director in terms of educational background:
| Business Insight And Analytics Manager | Marketing Director | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business insight and analytics managers' and marketing directors' demographics:
| Business Insight And Analytics Manager | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.6% Female, 28.4% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |