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The differences between business insight and analytics managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business insight and analytics manager and a marketing manager. Additionally, a business insight and analytics manager has an average salary of $112,262, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a business insight and analytics manager include tableau, visualization and business insights. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Business Insight And Analytics Manager | Marketing Manager | |
| Yearly salary | $112,262 | $104,550 |
| Hourly rate | $53.97 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 122,941 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The business insight and analytics manager is primarily in charge of developing strategies to identify the best practices and decisions to optimize a company's operations and sales performance. Their responsibilities typically include understanding the company's needs and mission, performing extensive research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of existing procedures, developing solutions in vulnerable areas, and presenting analytical reports for the executives. Above all, they must lead and encourage teams to reach goals while implementing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Business insight and analytics managers and marketing managers have different pay scales, as shown below.
| Business Insight And Analytics Manager | Marketing Manager | |
| Average salary | $112,262 | $104,550 |
| Salary range | Between $75,000 And $167,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a business insight and analytics manager and a marketing manager in terms of educational background:
| Business Insight And Analytics Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business insight and analytics managers' and marketing managers' demographics:
| Business Insight And Analytics Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.6% Female, 28.4% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |