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Business to business sales consultant vs account executive

The differences between business to business sales consultants and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $49,665 average annual salary of a business to business sales consultant.

The top three skills for a business to business sales consultant include marketing collateral, revenue growth and business sales. The most important skills for an account executive are customer service, CRM, and healthcare.

Business to business sales consultant vs account executive overview

Business To Business Sales ConsultantAccount Executive
Yearly salary$49,665$69,618
Hourly rate$23.88$33.47
Growth rate4%5%
Number of jobs134,216205,561
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 78%
Average age4444
Years of experience--

What does a business to business sales consultant do?

A business-to-business sales consultant is responsible for strategizing techniques to effectively sell goods and services to the clients according to their business needs and objectives. Business-to-business sales consultants analyze the current market trends and conduct data analysis to predict sales performance and identify opportunities that would increase the company's revenues and market competitiveness. They also help the marketing team in developing promotional solutions to manage the company's image on different platforms, attracting potential clients, and enhancing brand awareness.

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

Business to business sales consultant vs account executive salary

Business to business sales consultants and account executives have different pay scales, as shown below.

Business To Business Sales ConsultantAccount Executive
Average salary$49,665$69,618
Salary rangeBetween $30,000 And $80,000Between $44,000 And $109,000
Highest paying City-Portland, OR
Highest paying state-Oregon
Best paying company-Hitachi Vantara
Best paying industry-Finance

Differences between business to business sales consultant and account executive education

There are a few differences between a business to business sales consultant and an account executive in terms of educational background:

Business To Business Sales ConsultantAccount Executive
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Pennsylvania

Business to business sales consultant vs account executive demographics

Here are the differences between business to business sales consultants' and account executives' demographics:

Business To Business Sales ConsultantAccount Executive
Average age4444
Gender ratioMale, 63.2% Female, 36.8%Male, 57.2% Female, 42.8%
Race ratioBlack or African American, 6.6% Unknown, 4.0% Hispanic or Latino, 15.9% Asian, 5.5% White, 67.5% American Indian and Alaska Native, 0.4%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%
LGBT Percentage5%5%

Differences between business to business sales consultant and account executive duties and responsibilities

Business to business sales consultant example responsibilities.

  • Manage logistics, control engineering and design, order placement, vendor relationships, customer utilization and technology.
  • Utilize CRM systems to accurately record data.
  • Maintain thorough records regarding all account activity and prospecting activity through CRM.
  • Prepare proposals with time and cost estimates around innovative solutions base on RFP from existing or potential customers.
  • Take a lead role in the ERP implementation, with additional focus on process redesign and systems documentation and training.
  • Assist with client needs assessment on discovery calls and make recommendations during the RFP process to help close pending sales opportunities.
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Account executive example responsibilities.

  • Create and manage Facebook and twitter accounts.
  • Have achieve Google certification for both SEM and SEO sales.
  • Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
  • Show more

Business to business sales consultant vs account executive skills

Common business to business sales consultant skills
  • Marketing Collateral, 14%
  • Revenue Growth, 11%
  • Business Sales, 9%
  • Merchant Services, 9%
  • Business Solutions, 9%
  • Sales Cycle, 8%
Common account executive skills
  • Customer Service, 9%
  • CRM, 6%
  • Healthcare, 5%
  • Sales Process, 5%
  • Salesforce, 4%
  • Work Ethic, 4%