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The differences between category analysts and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a category analyst and a marketing assistant. Additionally, a category analyst has an average salary of $60,658, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a category analyst include powerpoint, IRI and data analysis. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Category Analyst | Marketing Assistant | |
| Yearly salary | $60,658 | $39,442 |
| Hourly rate | $29.16 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 17,182 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A category analyst is responsible for evaluating the category management systems to improve efficiency and maximize the productivity of distribution departments and achieve the highest customer satisfaction. Category analysts coordinate with suppliers and third-party vendors, negotiate pricing contracts, research on current market trends for product selection, and maintain the adequacy of stock inventories. They also develop cost-reduction techniques by conducting data analysis and studying the current operational policies. A category analyst works closely with the marketing and sales team to identify business opportunities, implementing promotional techniques, and increase brand awareness to the public market.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Category analysts and marketing assistants have different pay scales, as shown below.
| Category Analyst | Marketing Assistant | |
| Average salary | $60,658 | $39,442 |
| Salary range | Between $43,000 And $84,000 | Between $28,000 And $55,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Amazon | |
| Best paying industry | Education | Finance |
There are a few differences between a category analyst and a marketing assistant in terms of educational background:
| Category Analyst | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category analysts' and marketing assistants' demographics:
| Category Analyst | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.4% Female, 51.6% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.9% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |