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The differences between category analysts and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a category analyst and a marketing coordinator. Additionally, a category analyst has an average salary of $60,658, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a category analyst include powerpoint, IRI and data analysis. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Category Analyst | Marketing Coordinator | |
| Yearly salary | $60,658 | $48,326 |
| Hourly rate | $29.16 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 17,182 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A category analyst is responsible for evaluating the category management systems to improve efficiency and maximize the productivity of distribution departments and achieve the highest customer satisfaction. Category analysts coordinate with suppliers and third-party vendors, negotiate pricing contracts, research on current market trends for product selection, and maintain the adequacy of stock inventories. They also develop cost-reduction techniques by conducting data analysis and studying the current operational policies. A category analyst works closely with the marketing and sales team to identify business opportunities, implementing promotional techniques, and increase brand awareness to the public market.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Category analysts and marketing coordinators have different pay scales, as shown below.
| Category Analyst | Marketing Coordinator | |
| Average salary | $60,658 | $48,326 |
| Salary range | Between $43,000 And $84,000 | Between $34,000 And $67,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Amazon | Keller Williams Capital Properties |
| Best paying industry | Education | Technology |
There are a few differences between a category analyst and a marketing coordinator in terms of educational background:
| Category Analyst | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category analysts' and marketing coordinators' demographics:
| Category Analyst | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.4% Female, 51.6% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.9% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |