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Community relations coordinator vs marketing coordinator

The differences between community relations coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a community relations coordinator, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $45,632 average annual salary of a community relations coordinator.

The top three skills for a community relations coordinator include patients, event planning and press releases. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Community relations coordinator vs marketing coordinator overview

Community Relations CoordinatorMarketing Coordinator
Yearly salary$45,632$48,326
Hourly rate$21.94$23.23
Growth rate8%19%
Number of jobs46,31891,281
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Average age4237
Years of experience46

What does a community relations coordinator do?

A public relations coordinator or community relations coordinator is an individual who is responsible for promoting or creating a public image for individuals, groups, or organizations. Since businesses are major contributors to communities and fundraisers, public relations coordinators are required to handle donations requests and build a marketing platform for the company. They must work with advertising representatives and other members of the media team to help promote the image of the company to the community. Community relations coordinators are also required to handle charity events such as blood drives or hold a corporate carnivals to benefit cancer research.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Community relations coordinator vs marketing coordinator salary

Community relations coordinators and marketing coordinators have different pay scales, as shown below.

Community Relations CoordinatorMarketing Coordinator
Average salary$45,632$48,326
Salary rangeBetween $34,000 And $61,000Between $34,000 And $67,000
Highest paying CityWashington, DCNew York, NY
Highest paying stateConnecticutNew Jersey
Best paying companyTenaskaKeller Williams Capital Properties
Best paying industryHospitalityTechnology

Differences between community relations coordinator and marketing coordinator education

There are a few differences between a community relations coordinator and a marketing coordinator in terms of educational background:

Community Relations CoordinatorMarketing Coordinator
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Georgia

Community relations coordinator vs marketing coordinator demographics

Here are the differences between community relations coordinators' and marketing coordinators' demographics:

Community Relations CoordinatorMarketing Coordinator
Average age4237
Gender ratioMale, 23.6% Female, 76.4%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between community relations coordinator and marketing coordinator duties and responsibilities

Community relations coordinator example responsibilities.

  • Develop, write, solicit and manage communication for the campus and corporate Facebook pages.
  • Organize and manage various educational and physical programs sponsor by the NBA and its affiliates.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Assist families with completing the Medicaid application.
  • Track player, coaches and alumni involvement in the community.
  • Utilize Salesforce database and prepare weekly status reports for outbound calls and meeting census.
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Community relations coordinator vs marketing coordinator skills

Common community relations coordinator skills
  • Patients, 10%
  • Event Planning, 9%
  • Press Releases, 7%
  • Admission Process, 5%
  • Medicaid, 5%
  • Community Organizations, 5%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

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